Krispy Kreme (DNUT) grabbed investor attention after opening its first shop in Spain and outlining expansion plans for Brazil and Uzbekistan. The company’s global push comes amid fresh momentum sparked by renewed meme stock enthusiasm.
See our latest analysis for Krispy Kreme.
Krispy Kreme’s share price has been swinging wildly, fueled by international expansion news, meme stock buzz, and new sponsorship deals such as the 2025 NASCAR partnership. Despite a summer rally and a recent 23.6% 7-day share price jump, the stock’s one-year total shareholder return remains deep in negative territory. This reflects continued caution around the turnaround plan and ongoing volatility.
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But with shares still trading well below their highs and analysts expressing caution, investors are left to wonder whether Krispy Kreme is now undervalued or if the recent excitement already reflects all of its future potential.
The narrative suggests Krispy Kreme’s fair value sits below the recent close of $3.98, indicating the market is placing a premium on the turnaround story. There is debate among analysts as to whether the company’s evolving model can justify current valuation levels or if traders are racing ahead of fundamentals.
The shift toward a more capital-light international franchise model, combined with a strong pipeline of new markets and franchisee expansion (for example, new markets like France, Brazil, UAE/KFC partnership, and first entry into Spain), is expected to accelerate unit growth and drive higher, more predictable returns on capital. This supports both long-term revenue growth and higher margins.
What do the analysts believe is powering this bullish price target? Their scenario hinges on a sharp improvement in profitability and a sector-leading multiple. Outcomes like this are only achieved by a select few operators. Want to see the exact projections that set this apart from a typical foodservice rebound? Dive deeper for the full story behind this consensus.
Result: Fair Value of $3.70 (OVERVALUED)
Have a read of the narrative in full and understand what’s behind the forecasts.
However, persistent U.S. market weakness and execution setbacks, such as cancelled partnerships, could undermine the turnaround plan and slow anticipated international gains.
Find out about the key risks to this Krispy Kreme narrative.
