The Japanese health provider spotlights LC-Plasma, a heat-killed lactic acid bacterium with over 34 studies backing it as an immunity booster. Tomoya Tomago, Ingredient Brand manager at Kirin, discusses LC-Plasma’s 20% growth year-over-year and Japanese immunity market trends. Used in supplements and F&B, there’s a rising demand for health drinks, including children’s and energy drinks for men. LC-Plasma debuted in Taiwan, with expansion plans for Australia, Thailand, and Vietnam.
