Published on
October 26, 2025
In a move set to accelerate its growth and expand its global footprint, HalalBooking, a leading platform for Muslim-friendly travel, has secured a significant $5 million non-dilutive investment from Dutch firm Capital Mills. This funding, which includes an initial $3 million completed in late September, with the remaining $2 million to be injected over the coming year, marks a pivotal point in HalalBooking’s strategy to scale its technology, expand internationally, and enhance its market leadership.
Investment Highlights: Fueling HalalBooking’s Growth and Innovation
The investment announcement was made at the International Antalya Tourism Fair (ATF25 Türkiye) on October 23, following HalalBooking’s record-breaking third quarter. During this period, the platform reported an impressive $28.8 million in sales between July and September, reflecting a 25% increase year-on-year. With a forecasted annual sales figure of $75 million in 2024, this growth is a testament to the growing demand for halal-friendly travel options worldwide. The company plans to leverage the investment to expand its offerings, enhance technology, and prepare for a future equity round, targeting a $20–30 million institutional funding round in 2026.
Elnur Seyidli, the CEO of HalalBooking, emphasized that this investment marks an exciting new chapter for the company. With the backing of Capital Mills, HalalBooking is now poised to scale operations and bring its platform to even more travelers in Europe, the Middle East, and beyond.
Targeting Global Expansion: HalalBooking’s Vision for the Future
Founded in 2014, HalalBooking has steadily built its position as a leading platform for Muslim travelers seeking halal-friendly hotels and villas that cater to specific lifestyle needs. The platform has a portfolio of over 500,000 properties in more than 100 countries, offering unique filters such as halal food, alcohol-free options, women-only facilities, and modest swimwear policies.
In the last year alone, HalalBooking helped customers book more than 16,000 hotels and has built a loyal user base of over 100,000 customers worldwide. This rapid growth showcases the increasing demand for tailored travel experiences that adhere to halal lifestyle preferences. HalalBooking’s technology allows travelers to customize their bookings based on these preferences, catering to an underserved but rapidly growing global market.
As Seyidli notes, HalalBooking aims to make halal-friendly travel accessible to all. With the support of Capital Mills, the company is set to drive innovation in the travel industry, with an expanded presence in key regions worldwide.
The Growing Halal Travel Market: Demand and Opportunities
The global halal travel market continues to grow at an impressive pace. According to the State of the Global Islamic Economy Report 2024/25, Muslim-friendly travel spending reached $216.9 billion in 2023 and is forecast to grow to $384.1 billion by 2028. With this rapid growth, HalalBooking is strategically positioned to tap into this lucrative sector.
Capital Mills, the investment firm, acknowledged that HalalBooking’s combination of strong technology, a loyal customer base, and a clear vision for inclusive travel sets the company apart from its competitors. Barry de Kock, Managing Partner at Capital Mills, expressed excitement at supporting HalalBooking in its next phase of growth, as the company aims to set new standards for halal-friendly travel experiences.
Impressive Growth and Strong Market Position
By September 2025, HalalBooking’s gross booking volume reached $70 million year-to-date. This performance is supported by a community of more than 1.9 million Loyalty Club members across 110 countries and over 3,000 affiliate partners. These impressive figures underscore the platform’s success in serving the halal travel market.
HalalBooking’s technology enables travelers to find and book accommodations that cater to their specific lifestyle needs, making it an invaluable platform for Muslim travelers. As the company continues to innovate, it remains well-positioned to capitalize on the rising demand for travel experiences that align with Muslim values and preferences.
Strategic Investment and Support from Capital Mills
Capital Mills, based in the Netherlands, is known for its expertise in providing non-dilutive growth funding for fast-scaling technology companies across Europe and beyond. The firm specializes in providing funding to companies that are poised for rapid growth and international expansion, like HalalBooking.
The investment from Capital Mills is particularly significant as it provides HalalBooking with the necessary capital to fuel its ambitious plans to scale operations, enhance technology, and build a broader global presence. The investment is seen as a strategic move to meet the rising demand for halal-friendly tourism experiences worldwide.
Future Plans and Growth Strategy
In the coming months, HalalBooking plans to further accelerate its growth trajectory by scaling its operations and expanding into new markets. The company aims to enhance its platform’s technology to provide even more personalized travel experiences for Muslim travelers, setting new standards in the halal tourism industry.
HalalBooking’s next major milestone will be the $20-30 million equity round in 2026, where the company aims to attract institutional investors to further fund its global expansion.
Conclusion
HalalBooking’s growth story highlights the increasing importance of halal-friendly travel options for Muslim travelers worldwide. With an innovative platform, a loyal customer base, and an ever-expanding range of offerings, HalalBooking is well-positioned to meet the growing demand for inclusive travel experiences. The recent $5 million investment from Capital Mills is a significant step toward achieving the company’s goal of making halal-friendly travel accessible to travelers across the globe.
