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‘You Are Underestimating The Magnitude Of This’

'You Are Underestimating The Magnitude Of This'

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Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.

Artificial intelligence has enhanced many industries, but it’s also leaving some companies behind, including a production company that specializes in content.

A small business owner expressed dissatisfaction about AI slop slowing down their business on Reddit (NYSE:RDDT). The company has only signed two big clients and hasn’t had any small or medium-sized clients.

“It appears the entire middle market got destroyed by AI slop,” the business owner said. “You are underestimating the magnitude of this.”

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One Redditor was concise and didn’t hold any punches when describing how AI may hurt the creator economy even more. The commenter emphasized that consumers want a result and don’t care how it is achieved.

“Whether it’s done by some struggling artist who puts 40 hours into a piece, versus an AI generated output that’s created in 30 seconds, it’s all the same to the consumer as long as it’s passable to fulfill their need,” the commenter said.

It can explain why many people have been watching AI-produced videos or reading articles that were produced by AI.

“Some of the grown adults I work with watch it all day long and can’t seem to get enough,” one commenter said.

The same commenter who said that consumers won’t care too much if their videos are produced by creators or AI in the future also suggested that students take a closer look at what they’re learning in college.

“I think it’s inevitable that many of these creator jobs are going to become obsolete, and young people should give a good, hard look at what they study in university now more than ever,” the commenter said.

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Artificial intelligence isn’t as good as the best creators, but it’s getting better over time. Multiple entrepreneurs brought up that AI is still in its early innings and that it will only get better from here.

“AI slop is quickly getting much better and it is the worst it will ever be,” one commenter said. “Don’t think things are going to go back.”

Several business owners complained about how addictive AI slop has become, with some users saying they want to “stay off of Facebook entirely” and “throw [their] phones away.”

The desire among some business owners to pivot away from social media demonstrates that there are people who are tired of AI slop and want more personalized experiences. This group of consumers can present an opportunity for business owners, even if it isn’t content creators who capitalize on this segment.

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There’s a desire among some people to reduce the amount of AI content on the web.

“Can’t stand AI content,” one business owner said. “It’s rapidly making me not want to use the internet.”

However, people don’t want to consume poorly-produced content just because a human produced it. This setup may present an opportunity for the best content creators who continue to refine their craft and become excellent storytellers.

Anyone can use ChatGPT to find a bunch of tips on how to do something, but ChatGPT can’t tell a personalized story. Personalization is one of the few strengths content creators have over technology that can outproduce them 24/7. Having a stand-out business has also become more important, since it’s easy to use AI slop to copy the copycats.

“AI Slop doesn’t beat an Anime Cosplay Cafe with [trading card game] tournaments, costume design supplies, maid cafe events, lock-in raves for the kiddos, and more,” one business owner said. “But it definitely beats content creators who repeat the same activities that got them viral until the audience has completely lost interest.

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Image: Shutterstock

This article AI Slop Is Destroying Business Owners That Create And Edit Content: ‘You Are Underestimating The Magnitude Of This’ originally appeared on Benzinga.com

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