“Nearly 100% of the DGDF Business Unit’s revenue is generated through its global operations.” Kubo told us that this relocation was initially spurred by a feeling that sprang up within him, explaining, “I began to wonder if it was acceptable for those of us who formulated the overall strategies and made the decisions to remain in Japan even though the members who work directly with customers and generate profits are overseas.” He also added, “The biggest reason was that I wanted to convey NEC’s commitment and resolve to engage in global business by stepping out of our comfort zone, namely, Japan.”
Another factor was his desire to globalize operations. According to Kubo, taking the initiative as decision-makers to globalize the way in which operations are conducted, rather than leaving it up to local members, ultimately made it possible to compete globally. He expressed his enthusiasm for the future, saying, “With the DGDF Business Unit anticipated to achieve substantial growth and high profit margins, we will be setting our sights on spearheading efforts to boost NEC’s global presence.”
The response from the Swiss side has also been positive. Kubo’s face beamed as he said, “Local members, including those at Avaloq, have warmly welcomed us, thanking us for making the move.” He also says the Swiss government has been incredibly cooperative throughout the entire process, from visa issuance to procedural matters, providing the support they needed to get off to a smooth start. Reflecting on being invited as the first private company to attend Core Seminar 2025, an event bringing together Swiss ambassadors from all over the world, shortly after relocating, Kubo said, “I was impressed by not only how intrigued everyone was about NEC’s business but also the sheer number of questions they asked us.”
