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AFW promotes from within, bolstering e-commerce strategy

Jason Franklin, American Furniture Warehouse

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ENGLEWOOD, Colo. — Top 100 retailer American Furniture Warehouse announced that it has promoted Jason Franklin, its director if IT, to the role of chief technology officer.

It’s part of the Englewood, Colo.-based retailer’s plan to better align technology resources with its evolving e-commerce strategy.

“With this change, we’re positioning our technology organization to better support AFW’s vision for a unified and exceptional digital commerce experience,” said Jackie Brookshire, president.

As CTO, Franklin will play a key role in shaping AFW’s digital commerce strategy. In addition to supporting online transactions, the team will focus on enhancing the end-to-end customer experience and delivering seamless digital interactions, resolving issues efficiently and generating actionable insights to drive business growth.

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