Instacart has expanded its suite of business-oriented features to its white-label e-commerce platforms, Storefront and Storefront Pro. Retailers using these platforms, including Woodman’s Markets, can now offer business customers—such as restaurants, offices, health care facilities and schools—access to tools that were previously only available through the Instacart App for Instacart Business users.
The expanded functionality includes several features aimed at supporting bulk and team-based purchasing. Businesses can now order by the case, manage multi-user accounts with role-based permissions and access dashboards for monitoring spending and order activity. Additional capabilities include workflow tools for frequent purchases, budget controls, approval systems and the ability to export bulk receipts.
Instacart also allows businesses to share Instacart+ membership benefits across team members, including earning 2% cash back on qualifying orders.
According to the company, over 1 million business customers have placed orders through Instacart in the past year. The company states that these new capabilities are part of a broader effort to support retailers in capturing more business-to-business demand through their own branded e-commerce channels.
URM Cash & Carry, a wholesale grocery supplier, is among the latest businesses to adopt these tools, and plans to launch on the Instacart App to reach more commercial customers.
Storefront and Storefront Pro are components of the Instacart Platform, which offers retailers technology for both online and in-store commerce. Instacart Business, launched in 2023, is intended to streamline procurement and inventory management for organizations sourcing food and supplies.
This press release was rewritten by ChatGPT and reviewed by an SN editor.
