Both subscription levels have access to over 30,000 user-generated fishing reports, weather reports and water temperature data.
The Omnia Pro subscription adds Navionics marine navigation and mapping and better loyalty purchase rates.
For Thorne, partnering with Omnia gives the outfit a national audience for e-commerce orders that’s aimed primarily at bass anglers.
“That’s where the big dollars are,” company President Ben Olsen said.
Right now, Thorne Bros. has a store in Blaine and sells tackle and gear through national tradeshows. It has had an e-commerce presence for years, but mainly as a specialty source of custom-built fishing rods, musky gear and a source for multi-species anglers.
The business has been trying to grow e-commerce sales since COVID, and Olsen believes the deal with Omnia will triple digital sales.
