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Edition Hotels, in partnership with Marriott International and Red Sea Global, recently opened The Red Sea EDITION on Saudi Arabia’s Shura Island, marking the brand’s second luxury property in the country and its debut on the island amid an ambitious Vision 2030 tourism initiative.
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This launch highlights Marriott’s commitment to expanding its luxury portfolio in high-growth international destinations, integrating regenerative hospitality and innovative, 100% solar-powered infrastructure in an ecologically significant region.
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We’ll now examine how Marriott’s move into eco-luxury resorts in Saudi Arabia could influence its growth and international expansion outlook.
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To be a Marriott International shareholder is to believe in the company’s ability to grow its global presence, capture rising demand for luxury and lifestyle experiences, and leverage its scale and loyalty program to drive sustained revenue and earnings. The recent launch of The Red Sea EDITION in Saudi Arabia expands Marriott’s footprint in high-growth regions but does not materially shift the most important near-term catalyst, continued net rooms growth, or the biggest risk, which remains potential softening in key segments and markets.
Among several recent company moves, the collaboration with Hawkins Way Capital to convert five major U.S. properties to the Series by Marriott brand stands out. This aligns Marriott’s expansion ambitions in both core and emerging markets, highlighting its dependence on conversions to meet growth targets, directly relevant to the catalysts driving the business today.
However, contrasting the optimism, investors should be aware of headwinds tied to regional volatility and…
Read the full narrative on Marriott International (it’s free!)
Marriott International’s narrative projects $29.5 billion in revenue and $3.6 billion in earnings by 2028. This requires 63.3% yearly revenue growth and a $1.1 billion increase in earnings from the current $2.5 billion.
Uncover how Marriott International’s forecasts yield a $285.29 fair value, a 8% upside to its current price.
Six separate fair value estimates from the Simply Wall St Community put Marriott’s shares as low as US$190.78 and as high as US$285.29. These views emerge as Marriott’s success in eco-luxury developments meets ongoing risks from regional and segment-specific softening. See how your outlook compares to these varied perspectives in the full Community discussion.







