Grupo Coppel has launched a new version of its e-commerce platform, advancing its digital transformation strategy as part of its 2030 vision to strengthen its omnichannel presence in Mexico. The update aims to boost online sales while providing a more seamless, secure, and personalized shopping experience.
The redesigned platform, featuring over 200 functionalities, enhances navigation, usability, and security, and introduces accessibility features tailored to modern digital consumers.
The updated Coppel.com website and mobile app allow users to save products and shopping carts across devices, compare up to four items simultaneously, and apply advanced search filters. Security upgrades include fingerprint and facial recognition, as well as social network authentication.
Customers now have access to a wider range of digital payment options, instant order confirmations, real-time tracking, and personalized product recommendations based on browsing history and preferences. Technological improvements aim to ensure faster, more reliable deliveries, while digital financing options enable users to apply for credit, loans, and make payments via the app, website, or even WhatsApp.
“With this platform, we are taking a decisive step in Grupo Coppel’s digital transformation,” said Gloria Canales, Corporate Director of E-commerce and Omnichannel Strategy. “It allows us to evolve alongside our customers by offering faster, safer, and more personalized shopping experiences.”
The rollout is supported by more than 4,000 in-store kiosks, connecting customers to Coppel.com and offering personalized assistance. In the coming months, the company plans to add up to 200 more functionalities.
