Instacart has redesigned the Aldi ecommerce website and mobile app for the U.S., the companies announced.
Instacart also announced it is now the exclusive fulfillment partner for Aldi U.S. across the retailer’s website and app. It first began handling fulfillment for Aldi U.S.’s website and app in 2019, according to the announcement. Instacart also said it first partnered with Aldi in 2017 for same-day delivery through the Instacart Marketplace.
Aldi U.S. and Instacart have expanded their partnership to include an exclusive fulfillment agreement for the retailer’s ecommerce website and app. | Image credit: Aldi U.S. and Instacart press release
The news comes months after Aldi joined the Uber Eats delivery platform in September. Aldi is still available via Uber Eats, but the retailer uses Instacart for its owned ecommerce channels. Furthermore, Aldi joins a growing number of retailers with physical stores that join or expand partnerships with last-mile delivery platforms.
These retailers are supplementing their own delivery processes with last-mile partnerships in an effort to fulfill consumers’ orders faster. Instacart, Uber Eats and DoorDash each offer same-day delivery services for retailers. That allows retailers to further compete with the likes of Amazon, which has begun offering one-hour delivery and has expanded its fresh grocery offering online.
Moreover, Aldi seeks to grow its role in the online grocery sales market, which exceeded $12 billion in 2025, according to previous Digital Commerce 360 reporting.
Aldi and Instacart expand ecommerce fulfillment partnership
Dave Rinaldo, chief operating officer at Aldi U.S., said in the announcement that shoppers define value in multiple ways. Often, that comes down to saving both time and money, he said.
“As customers look for more flexibility, our partnership with Instacart enhances the ALDI online experience,” Rinaldo said. The gives “the 1-in-3 U.S. households that shop our aisles another convenient way to get their groceries when and how they want.”
The new Aldi ecommerce website and app experiences operate on the Instacart “Storefront Pro” enterprise commerce platform.
The new experience offers better personalization for product recommendations, improved product discovery and expanded meal planning support via shoppable recipes, according to Instacart.
Instacart described Storefront Pro as “an enterprise-grade grocery solution that unifies a retailer’s website, mobile app, and in‑store digital touchpoints into one platform.” It said the platform combines artificial intelligence (AI)-powered product discovery along with integrated fulfillment. When merchants use Storefront Pro and Instacart’s fulfillment technology, the company said it “delivers and end-to-end owned ecommerce solution.”
It also said its software connects in-store and online grocery. At the same time, Instacart said it helps retailers such as Aldi to “maintain full control of their brand and customer experience without managing fragmented ecommerce systems.”
Instacart said Aldi is one of more than 380 grocery retailers that use Storefront for their ecommerce experiences.
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