Irvine, CA (RestaurantNews.com) Nobibi, the fast-growing soft-serve dessert concept known for its visually striking, Instagram-worthy creations, today announced an aggressive expansion plan for 2026, highlighted by new franchise signings and a strategic push into both national and international markets.
In the first quarter of 2026, Nobibi has secured eight new franchise agreements across key Southern and Northern California markets, including Cerritos, Anaheim, Temecula, Huntington Beach, Fountain Valley, Rancho Cucamonga, Dublin, and San Ramon. These additions significantly expand Nobibi’s footprint across California and reinforce its position as a rapidly emerging dessert brand.
Following this momentum, Nobibi is setting its sights beyond California, targeting high-growth regions in Texas, Arizona, Florida, and Nevada as part of its broader U.S. expansion strategy.
Internationally, Nobibi continues to build on its early presence in Mexico and Indonesia. The company is now actively pursuing Master Franchise partnerships in high-potential markets such as Vietnam, Philippines, India, and Malaysia, aiming to establish a strong global footprint.
“We’re building Nobibi with a long-term vision of becoming a globally recognized dessert brand,” said Ron Duong. “The strong franchise demand we’ve seen in early 2026 confirms the strength of our concept. With a scalable model, compelling product, and the right partners, we’re confident in our ability to expand rapidly while maintaining quality and consistency.”
With nearly 20 locations open and in development, Nobibi continues to attract a growing network of franchise partners and investors. The brand’s focus remains on delivering a premium soft-serve experience while building a scalable, efficient, and profitable franchise system.
About Nobibi
Nobibi is a modern dessert brand specializing in premium soft-serve creations that blend bold flavors with strong visual appeal. Designed for today’s experience-driven consumer, Nobibi is redefining the dessert category through innovation, branding, and strategic expansion across domestic and international markets
For information about Nobibi Franchisee please visit Nobibi.com.
