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Oppo seeks to offset component cost pressures with global expansion and premium push

Oppo seeks to offset component cost pressures with global expansion and premium push

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Oppo is preparing to cushion its smartphone business against rising component costs, particularly memory, after reaching annual shipments of around 100 million units. The company is deploying a mix of procurement, product, and market strategies to sustain…

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Oppo seeks to offset component cost pressures with global expansion and premium push

Oppo seeks to offset component cost pressures with global expansion and premium push

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