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Downtown Sacramento businesses prepare for influx of visitors during event-packed week

Downtown Sacramento businesses prepare for influx of visitors during event-packed week

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A busy week of events at the Golden 1 Center in downtown Sacramento is bringing excitement to local businesses, with high school basketball championships, concerts and a Kings game scheduled through next Thursday.Alan Jimenez, owner of Caféx, a Mexican-inspired coffee shop and juice bar, expressed enthusiasm about the increased activity. “We’re always excited to have people downtown and we’re excited to be a part of something great down here,” he said. Jimenez noted that while his cafe doesn’t stay open late, conferences and events help bring in customers from morning until late afternoon.Meanwhile, Fizz Champagne and Bubbles Bar does well during the night, according to bartender Nicholas Forgac. “I feel like when we have different concerts that really align with our champagne crowd, we definitely feel it a lot,” he said. “I don’t think the kid’s basketball is going to be our bread and butter, but I definitely feel like any other concert that comes up, any sort of Kings event that comes up. Typically, we’re pretty busy before and after the games.”Jillian Beaver from Lucky Gold shared that events are generally beneficial for her business, as it brings customers looking to commemorate the occasion with jewelry. “I just make sure that we have more staff ready here and more inventory and we do longer hours typically,” she said.Beyond the business opportunities, the influx of visitors brings a chance to meet new people.”All walks of life are here. Just everyone comes to DOCO, so there’s lots of diversity and interesting stories,” Beaver said. “You see and meet a lot of different people and I think that’s my favorite part,” Forgac said. After this week, the next busy stretch at Golden 1 Center begins March 27, with the March Madness women’s basketball tournament coming to town.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

A busy week of events at the Golden 1 Center in downtown Sacramento is bringing excitement to local businesses, with high school basketball championships, concerts and a Kings game scheduled through next Thursday.

Alan Jimenez, owner of Caféx, a Mexican-inspired coffee shop and juice bar, expressed enthusiasm about the increased activity.

“We’re always excited to have people downtown and we’re excited to be a part of something great down here,” he said.

Jimenez noted that while his cafe doesn’t stay open late, conferences and events help bring in customers from morning until late afternoon.

Meanwhile, Fizz Champagne and Bubbles Bar does well during the night, according to bartender Nicholas Forgac.

“I feel like when we have different concerts that really align with our champagne crowd, we definitely feel it a lot,” he said. “I don’t think the kid’s basketball is going to be our bread and butter, but I definitely feel like any other concert that comes up, any sort of Kings event that comes up. Typically, we’re pretty busy before and after the games.”

Jillian Beaver from Lucky Gold shared that events are generally beneficial for her business, as it brings customers looking to commemorate the occasion with jewelry.

“I just make sure that we have more staff ready here and more inventory and we do longer hours typically,” she said.

Beyond the business opportunities, the influx of visitors brings a chance to meet new people.

“All walks of life are here. Just everyone comes to DOCO, so there’s lots of diversity and interesting stories,” Beaver said.

“You see and meet a lot of different people and I think that’s my favorite part,” Forgac said.

After this week, the next busy stretch at Golden 1 Center begins March 27, with the March Madness women’s basketball tournament coming to town.

See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

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