Firmable, an AI-driven sales platform headquartered in Melbourne, has raised $14 million in Series A funding led by Airtree with participation from existing investors.
The funding will support the company’s expansion into the United States, continued development of its proprietary sales data infrastructure, and further buildout of AI agents to automate sales tasks.
Firmable aims to address a long-standing challenge in sales technology: fragmented tools and incomplete data coverage outside the United States. Sales teams often rely on multiple software platforms and disconnected datasets, requiring significant time spent managing systems rather than selling. Firmable’s platform seeks to consolidate these functions into a single system built on proprietary data.
The company’s technology is designed around three layers. First, it assembles and continuously refreshes proprietary account and contact data using AI-driven web aggregation, large language model extraction, and entity resolution. Second, the system identifies “buying signals,” including leadership changes, hiring surges, funding rounds, and technology shifts that can indicate purchase intent. Third, AI agents act on these signals autonomously by enriching CRM records, prioritizing accounts, drafting outreach messages, and coordinating sales actions.
Firmable currently serves more than 1,000 customers across Australia, New Zealand, and eight markets throughout the Asia-Pacific region. Clients include CBRE, Eftsure, G2, Robert Half, Monday.com, Marsh, and Canon.
The company was founded by Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian, technology executives who previously worked together at Aconex. That company, which Jasper co-founded and led as CEO, was acquired by Oracle for $1.6 billion. Firmable’s leadership team is now pursuing a similar strategy of building the platform in the Asia-Pacific region before expanding globally.
Investors believe the company’s proprietary data approach provides a key competitive advantage in a rapidly expanding market for AI-powered sales software. Many tools in this category rely on licensed third-party datasets that can be outdated, duplicated, or primarily focused on the U.S. market. Firmable instead focuses on building and maintaining its own dataset as the foundation for its AI capabilities.
With the new funding, the company plans to accelerate product development and scale its operations internationally, particularly in the United States, while continuing to expand the scope and accuracy of its sales intelligence platform.
KEY QUOTES:
“Knowing which prospect to target – and most importantly when – is the major driver of sales efficiency. Using Firmable, salespeople waste less time on research, eliminate tedious administration, and focus their valuable time on the customers and conversations that matter. Most sales intelligence tools are just interfaces on top of the same licensed datasets. That’s why the data is stale, duplicated, and US-centric. We took the harder path – building our own data asset from the ground up – because we believe the compound advantage of owning the data layer is what actually makes AI agents useful rather than just fast at being wrong.”
Leigh Jasper, Co-CEO Of Firmable
“Every sales leader we talk to says the same thing: their US-built tools don’t work internationally. The data is wrong, the coverage is thin, and the workflows assume an American go-to-market motion. We’re not just filling a coverage gap – we’re building the AI-native platform these teams actually need.”
Paul Perrett, Co-CEO Of Firmable
“The AI sales tooling market is exploding, but most startups in the space have no defensible data moat. Firmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it. The team’s track record of scaling Aconex into a multibillion-dollar company gives us conviction that they can execute the same playbook – start in APAC, prove the model, then take it global.”
John Henderson, Partner At Airtree
