Meet the 2026 SiouxFalls.Business 30 Under 30

March 2, 2026

Sioux Falls-area 20-somethings are making a mark early in their careers, both in business and in their community.

In our fourth annual 30 Under 30, we again were impressed by the number of young professionals you nominated to be recognized for their early career achievements, promise for future leadership and strong engagement in the community beyond their workplace.

Watch for many stories featuring these rising leaders in the weeks and months ahead.

With thanks to our sponsor MarketBeat, we’re excited to introduce this year’s 30 Under 30.

Samuel Adams

• Age: 26
• Role: Realtor, Keller Williams Realty Sioux Falls
• Hometown: Pierre
• Education: T.F. Riggs High School; South Dakota State University with bachelor’s degree in physical education

In his own words: “Growing up in a small town, I learned early that your word means everything and that showing up for people matters. I chose real estate because I saw the opportunity to take one of the biggest and often most stressful transactions in someone’s life and turn it into a process that’s enjoyable, memorable and handled the right way. My goal is to help people find homes that truly fit their lifestyle while building equity and long-term opportunity, always putting their best interests first, even when that means walking away from an “easy” sale knowing the property doesn’t match those needs/lifestyles. Also, to positively impact as many lives in the Sioux Falls community as I can through my work, volunteering, mentoring or donating.”

From the nominator: “Sam is the hardest working, most accommodating and determined person I’ve ever met! He sold or helped people buy at least one house a month. He goes above and beyond for all of his customers. … He wants to help the local scene and the little guys. We used Sam as our Realtor when we moved here 3.5 years ago …  and still to this day, I can send Sam a text and say I have a problem with a window, a garage door, a vet question, be my emergency contact for my kids at school, and he comes through immediately every time. He calls anyone he refers us to ahead of time, and anyone we’ve needed for a home repair has been fast and efficient. He has a great network of local people, and I joke that I can text him anything and he will come through. He is like a Magic 8 Ball for us. … Sam truly cares about his clients, and they are not only clients but they become family. He doesn’t just sell you a house — he stays with you forever. He also loves the local scene and companies. He wants Sioux Falls to thrive and wants the little guys to stay in business.”

Brooke Aden

• Age: 23
• Role: Digital content coordinator for the Sioux Falls Parks & Recreation Department, city of Sioux Falls
• Hometown: Sioux Falls
• Education: Harrisburg High School; University of South Dakota

In her own words: “Success to me in a role like mine is more than a high-engagement rate. I’m just here to bring a little fresh air to your feed and build up a community that loves our local parks as much as I do. I like finding those hidden corners of Sioux Falls parks and trails, the wildlife and the views you might have missed and sharing them here. For me, it’s all about seeing the same tails wag at our dog programs and nurturing this little green corner of the internet together. The investment in the Sioux Falls park system has never been bigger, and I’m thrilled to be the one who gets to tell that story.”

From the nominator: “Brooke Aden has presence. When she started at the city of Sioux Falls in the communications department, she dabbled in graphic design, web and print production. After graduating from the University of South Dakota, she has become the city’s first-ever dedicated digital content creator, dedicated to Parks & Recreation. She has transformed how they serve our community, introducing residents to new parks through social campaigns like Parks Madness or creating content to help residents understand — and laugh — why the pool needs to be closed for cleaning. She uses data to make decisions, is endlessly creative, has built relationships across all levels of the organization and is a trusted voice for Parks & Rec. Her ability to truly understand needs and transform seemingly everyday information into engaging content will take the city far.”

Rosario “Rio” Aguilera

• Age: 29
• Role: Senior risk manager, BitGo
• Hometown: Tea
• Education: South Dakota State University with a bachelor’s degree in operations management

 

In his own words: “I’m fortunate to be building my career in one of the most rapidly evolving industries in the world while gaining this exposure right here in Sioux Falls. Digital assets and blockchain technology are fundamentally reshaping how value is stored, transferred and secured across the globe. Being a part of this transformation, while the regulations and infrastructure are still being written and developed, is both challenging and incredibly rewarding. Working in this space has given me a front-row seat to innovation at scale; we are quite literally changing how the world moves money and defines ownership. Beyond the tech, I’m thankful to work for a company that prioritizes giving back to our community. Being a part of these local efforts has been just as meaningful to me as the work we do every day.

“I believe Sioux Falls has a unique opportunity to continue growing as a forward-thinking and tech-enabled business community. My goal is to connect emerging financial technologies with traditional financial businesses and bring insight from the global digital asset industry back to our local market. I’m proud to represent Sioux Falls while working in a space that is shaping the future of finance.”

From the nominators:

“I have had the privilege of witnessing his exceptional contributions, leadership and unwavering commitment to excellence over the past four years, particularly within our enterprise risk management and business continuity functions. Rio has consistently stepped into roles that were challenging and technically complicated and has really proven himself to be a calm and focused innovator that stands out in a league of older and more experienced peers. Rio currently serves as our senior risk manager and has consistently demonstrated a level of professionalism, ingenuity and drive that sets him apart. He is a critical member of the business continuity and resilience team, and his work directly contributes to achieving certifications and ensuring the technical security of the firm’s data and digital assets. … Rio is a true leader within our organization. He embodies our company’s traits of craftsmanship, accountability and teamwork. Rio is often sought out by colleagues for guidance on complex regulatory frameworks and risk modeling, showing a strong commitment to raising the bar for the entire company. He recently took on training for the Cryptocurrency Security Standards certification, showing the desire to be a leader in cutting-edge cryptographic key management and assisting the company to integrate these frameworks. When faced with complex, ambiguous problems involving conflicting compliance requirements, Rio approaches them with a calm, analytical mindset, always focusing on long-term, scalable solutions that strengthen our control environment. Rio’s combination of outstanding performance, measurable impact on the company’s control and compliance environment and exemplary leadership qualities makes him a standout candidate for the 30 Under 30 recognition. He truly exemplifies the spirit of excellence and ingenuity it celebrates.”

“As the broader crypto industry continues to mature and integrate with traditional financial systems, strong risk management and governance are essential. Rio’s work helps support that evolution — protecting customers, strengthening trust and enabling responsible innovation. Being part of a Sioux Falls-based company contributing to the modernization of the global financial system is both unique and meaningful, and Rio takes that responsibility seriously. Much of Rio’s impact comes from his ability to make risk practical and understandable. He partners directly with business unit leaders to develop business impact analyses, expand business continuity and disaster recovery planning and facilitate tabletop exercises that test preparedness in realistic scenarios. His work supports operational resilience while meeting regulatory and customer expectations. … Beyond day-to-day responsibilities, Rio helps move the risk program forward. He facilitates enterprise risk committees, leads IT risk and RCSA (risk and self-control) assessments, supports new product risk evaluations, assists trust and custody teams and contributes to hiring efforts across risk and internal audit. He is also focused on growing metrics that improve visibility, efficiency and decision-making as the company scales. Outside of his core role, Rio participates in workplace-led community and charitable initiatives multiple times a year. Rio approaches his work with a practical, collaborative mindset and a steady presence. He often leads from behind the scenes, supporting teams and initiatives in ways that have a meaningful and lasting impact.”

Bailey Auen

• Age: 25
• Role: Finance analyst, Premier Bankcard
• Hometown: Sioux Falls
• Education: University of South Dakota with a bachelor’s degree in finance and accounting

In his own words: “I’ve been incredibly blessed by the opportunities Premier has given me early in my career. Collaborating with departments across the company to identify efficiencies and solve complex problems is one of the many aspects of my role that drew me to this position. I look forward to continuing my personal and professional growth while finding more ways to serve and give back to the Sioux Falls community.”

From the nominator: “Bailey exemplifies what this honor seeks to celebrate: exceptional achievement, leadership and impact well beyond his years. As a financial analyst with Premier Bankcard, Bailey has not only demonstrated remarkable technical skill but has also distinguished himself through character, leadership and a continual drive to elevate the people and organization around him. … What sets Bailey apart is not only the quality of his work but the consistency and discipline behind it. … It has been nearly six years since Bailey first joined us as an intern, and his drive has never slowed. Bailey has been a key driver of analytical and operational innovation within the organization. His contributions have supported growth initiatives, improved financial visibility and streamlined decision-making processes that impact teams across Premier Bankcard. Bailey serves as a trusted financial partner to the acquisition and marketing teams, helping guide strategy with data driven insight, forecasting support and financial modeling. He regularly identifies enhancement opportunities and proactively proposes solutions — many of which have been implemented and now serve as best practices. Despite being early in his career, Bailey has already contributed meaningfully to several high‑impact, organization‑wide initiatives. … He is an active member of Embrace Church and volunteers with Feeding South Dakota, Premier track meets, Special Olympics and the Sanford International. Bailey’s trajectory is unmistakably upward. His combination of analytical expertise, integrity and leadership presence makes him one of the most promising young professionals in the region. He is already delivering impact well beyond what would typically be expected at his stage, and his influence will only continue to grow.”

Isabella Barbee

• Age: 29
• Role: Mortgage banker, Plains Commerce Bank
• Hometown: Hartford
• Education: West Central High School; University of Hawaii Hilo; University of South Dakota with a bachelor’s degree in business administration

In her own words: “Becoming a mortgage banker wasn’t on my childhood dream career list, but I’m incredibly grateful for the path that led me to Plains Commerce Bank and the doors that have been opened for personal growth and fulfillment in my role. Building lifelong relationships is one of the most important parts of my life whether I do so by guiding homebuyers through major decisions or hosting B2B mixers that bring local business owners together to spark connection and growth across the Sioux Empire. I approach every personal and professional conversation with confidence and authenticity, creating relationships that feel simple, genuine, honest and human. In 2026, my goals are to help more than 120 families with home financing — creating lasting bonds as their lifetime mortgage advocate — and to continue building strong business connections so I can connect my clients to trusted local partners and further fuel the growth of our community.”

From the nominators:

“Isabella has quickly established herself as a standout lender in Sioux Falls, distinguished by her expertise, integrity and commitment to helping clients achieve homeownership with confidence. She has been nominated for other awards such as Embe’s Young Women of Achievement in 2024. In an industry that demands precision, trust and adaptability, Isabella consistently excels. She demonstrates a deep understanding of mortgage products, market conditions and regulatory requirements while maintaining a client-first approach. Her ability to guide borrowers through complex financial decisions with clarity and care has earned her the respect of both clients and colleagues alike. Isabella’s impact extends beyond individual transactions. She is known for building strong professional relationships, collaborating effectively with real estate partners and contributing to a culture of excellence within her organization. Her proactive mindset, attention to detail and dedication to continuous learning position her as a forward-thinking professional in a constantly evolving market. Equally important is Isabella’s commitment to her community. She actively supports initiatives that promote financial education and responsible homeownership, reinforcing the mortgage industry’s role in strengthening local communities. Isabella Barbee exemplifies the leadership, professionalism and future promise that this recognition celebrates. Her contributions to the mortgage industry and her continued influence in Sioux Falls make her exceptionally deserving of this honor.”

“Isabella has already demonstrated exceptional contributions to her workplace and community, positioning her as a talent to watch in the financial and real estate sectors for years to come. In her professional role, Isabella has risen rapidly through the ranks at Plains Commerce Bank, starting as a temporary employee on the disclosure desk over five years ago and advancing to loan processor before becoming a full mortgage banker. Her dedication has made her one of the top loan officers in South Dakota, ranking No. 9 statewide by production volume in September 2025, according to Modex. Nationally, she has been consistently recognized on the Scotsman Guide Top Originators list since 2018, placing her among the top 25 percent of mortgage professionals in the country. … Her ability to simplify complex processes and build lasting relationships has not only driven impressive loan volumes but also earned her a reputation for excellence in a field where trust is paramount. Beyond her workplace achievements, Isabella is deeply committed to her community. Through the Homes for Heroes program, she earned the Crystal Circle of Giving Award in 2024 for assisting 47 heroes — veterans, firefighters, EMS personnel, law enforcement, teachers and health care professionals — in achieving homeownership. Isabella also actively mentors emerging professionals in the mortgage industry, serving on panels to guide interns and seasoned colleagues alike, and participates in local initiatives that uplift Sioux Falls residents. Her trajectory suggests she will continue to influence the mortgage industry and community positively.”

Paige Berg

• Age: 27
• Role: Franchise owner, Primrose School of Sioux Falls at Heather Ridge
• Hometown: Sioux Falls
• Education: Harrisburg High School; University of South Dakota

In her own words: “I opened Primrose School of Sioux Falls at Heather Ridge because my husband and I experienced firsthand how challenging it can be to find high-quality child care when my own family needed it most. When long waitlists and limited options stood in the way, I chose to build the kind of school I wished had existed — one rooted in safety, academic excellence and strong character development. Sioux Falls is our home, and I am deeply invested in serving the families and neighbors who make this community so special. As a hands-on owner, I value building genuine relationships and take pride in being present, accessible and personally committed to creating a place where children, families and educators feel truly supported. In our first six months, we have actively supported several local and national organizations through ongoing donation drives and partnerships, including Feeding America, The Salvation Army and REACH Literacy. These efforts have included food drives, winter clothing collections and our current Og’s Bountiful Book Drive, all aimed at meeting tangible needs within our community. These initiatives are not one-time efforts but part of a broader commitment to showing up consistently for the families and organizations around us.”

From the nominators:

“Paige Berg is an exceptional example of the driven, community-focused leaders shaping the future of Sioux Falls. After a successful career as a medical recruiter, Paige took on the challenge of opening and operating the Primrose School of Sioux Falls at Heather Ridge as an on-site franchise owner. In a short period of time, she has built a strong team, established effective operations and cultivated a culture rooted in professionalism, care and excellence. Paige is also deeply committed to the Sioux Falls community.”

“Paige brought a unique and highly transferable skill set from her background recruiting medical professionals nationwide. That experience sharpened her ability to identify talent, build trust quickly and create high-performance teams under pressure. She applied those strengths to early childhood education and built a team that is outperforming established competitors in quality and professionalism. Operationally, Paige’s execution has been strong from day one: Enrollment ramp has exceeded original budget expectations, she has maintained 100 percent staffing aligned to enrollment, and she has achieved zero involuntary departures since opening, which is an impressive indicator of culture and leadership in a difficult labor market. She has also prioritized community integration by partnering with Move U Pediatric Therapists and GreatLIFE Golf & Fitness, bringing family-friendly events to the community, supporting local vendors and organizing food drives that donated 357 pounds of food to Feeding South Dakota. Paige’s future leadership potential is obvious as she is building a scalable, community-connected model that strengthens the child care ecosystem Sioux Falls depends on.”

Samuel Billion

• Age: 27
• Role: Lead talent adviser, Sanford Health
• Hometown: Sioux Falls
• Education: South Dakota State University

In his own words: “I have loved growing up and living in Sioux Falls. It is able to give a small-town vibe with large-town aspects. It was struggle for me at first right out of college to find a job I enjoy working in, but I knew I wanted to help people out. That led me to my current job with Sanford Health. Assisting people who are looking for a job is a great experience. One of the best parts of my job is hearing how happy people get when we get to call and offer them a position.”

From the nominator: “Sam joined the Sanford Health organization as a talent adviser in 2021 and has been promoted twice — first to a senior talent adviser and then to a lead talent adviser. He was a recipient of a Guardian Angel award within the system in 2025, which recognizes the care and kindness shown by Sanford team members. He also helped launched a podcast in 2025 centered around sports.”

Olivia Boese

• Age: 29
• Role: Senior project specialist, Maximizing Excellence
• Hometown: Freeman
• Education: University of Sioux Falls with a bachelor’s degree in social work and Spanish; University of South Dakota with a master’s degree in social work; Licensed Certified Social Worker in South Dakota

In her own words: “As a macro social worker, I am passionate about the positive impact large-scale efforts can have on individual lives. It is an honor to partner with the people and missions behind nonprofits and community initiatives addressing local needs. I am grateful for my family, friends and mentors who have invested their time, talent and treasure in my growth. My goal is to contribute at the intersection of community needs and resources — advancing impact through meaningful relationships, investment in others and intentionality.”

From the nominator: “Olivia is a passionate social worker drawn to improving the quality of life of community members and addressing community needs. Olivia holds experience in grant management, project coordination, student intern programming coordination and advocacy. Areas of her specialization include grant coordination and working with victims/survivors of domestic violence, dating violence, sexual assault and stalking. Developing meaningful relationships and addressing safety, access and inclusion are central to her personal and professional mission. … Olivia is a lifelong learner dedicated to personal growth and community advocacy. An alumna of Think 3D’s Author of My Life and EmBe’s Women’s Leadership Program and an active member of YPN (Young Professionals Network), she enjoys cultivating her leadership skills by engaging with peers across industries. Recently, Olivia joined the development committee for Solace, where she leverages her strategic expertise to help the newly formed nonprofit build a sustainable foundation. She also brings this passion for community beyond the workplace, leading a Bible study group at her church and organizing her friends’ pickleball group. Olivia brings steady, focused energy to the MaxEx team and plays a critical role in keeping our projects on track. She is a rising star in our office and across the Sioux Falls community, and we are proud to have her on the team.”

Melanie Borson

• Age: 24
• Role: Civic analytics analyst, city of Sioux Falls
• Hometown: Kingston, Washington
• Education: Augustana University with a bachelor’s degree in computer science and data science; currently working on a master’s in analytics from Georgia Tech

In her own words: “I’ve always been drawn to working with data because I like how it provides new solutions and approaches to complex problems. In my role at the city, I’ve able to do this by utilizing data to help make decisions or creating visuals to make the data more accessible. Overall, the most meaningful part of my job has been seeing the work I do make a positive impact in the place I live and makes me excited to find more ways to connect with the community.”

From the nominator: “(As an intern), Melanie quickly proved herself to be a fast learner, bringing valuable skills and insights to our data team. Following her internship, Melanie was offered a part-time position during her final year of school. After graduation, she joined us as an interim employee, and when a full-time position became available on my team, I was delighted to offer it to her, which she happily accepted. Melanie’s work is focused on advanced analytics, GIS and process improvement. Her leadership has transformed multiple divisions, processes and platforms. Highlights of her work include: The modernization of highly sensitive data transference, ensuring clean data pipelines with well-documented, rule-based workflows. Ensuring information and visualizations regarding nuisance calls for service are available, clear and easy to interpret, ensuring that decision-maker and operations are leading with data. Leading our scientific survey program. Melanie ensures that our scientific surveys utilize best practices ensuring validity and repeatability. Collaborating with the housing team to create an interactive visualization for internal and external users. Partnering with Siouxland Libraries and the Sioux Falls School District by creating visuals in support of their annual reading campaign. And so much more. Melanie is an active member of our community. She participates professionally with the local and regional data science communities, sharing her work and methods and learning from and giving to others. She enthusiastically volunteers with Girls on the Run, mentoring future generations of leaders. She is attending graduate school at Georgia Tech, while working full time and volunteering locally. Melanie is outgoing and generous and a treasure to those of us who get to partner with her and work alongside her. Melanie is an emerging leader who has a passion for public service and involvement both professionally and personally.”

Caleb Bray

• Age: 28
• Role: Mechanical engineer, EAPC
• Hometown: Farmington, Minnesota
• Education: South Dakota State University with a bachelor’s degree in engineering

In his own words: “I am honored to be recognized as part of the Sioux Falls 30 Under 30 and grateful for the people who helped me get here. I want to thank my colleagues at EAPC for their daily support and encouragement and my former team at G&R Controls/HVAC Elements for introducing me to the building construction industry and setting the foundation for my career. It’s a privilege to help shape our community through sustainable building design and to know the work we do today will have a lasting impact for years to come.

“Growing up in a suburb of the Twin Cities, I never expected to call South Dakota home. That changed when I had the opportunity to compete in track and field at South Dakota State University, and once I crossed into South Dakota, it didn’t take long to see what makes this place special. Sioux Falls quickly became home thanks to an incredible group of friends, my wonderful fiancee, a supportive community and a career I genuinely look forward to every day.”

From the nominator: “Caleb has quickly established himself as a trusted, reliable asset to our team, clients and industry with the ability to provide innovative, effective solutions to our building designs. Despite still being early in his career, he recently earned his Professional Engineer license, a significant milestone in our industry that reflects his dedication and capability. Caleb’s contributions to our team and ‘the built environment’ can be recognized by his thoughtful approach to designing systems and control strategies that improve our clients’ bottom line and reduce their building’s carbon footprint. His contributions have spanned many different project types in our community, each with their own unique design challenges, including but not limited to health care, higher education, civic, public safety, multifamily and commercial. In his previous role as a systems specialist engineer, Caleb programmed and optimized HVAC systems for a wide range of local organizations, including the Sioux Falls School District, Sanford Health, Avera Health, Augustana University and the University of Sioux Falls. He worked closely with facility management and preventative maintenance teams to improve system performance and maximize energy efficiency for both new and existing systems. In addition to his engineering career, Caleb owns and operates Blitz Property Management, which gives him valuable experience in business operations, leadership and responsibility as a sole proprietor. Caleb is a dedicated supporter of the Sioux Falls community and invests intentionally in the next generation. He serves as an SDSU alumni mentor, offering guidance and career insight to engineering students, and volunteers with Junior Achievement at Susan B. Anthony Elementary School. His community involvement also includes supporting SDSU track and field events, participating in the Sioux Falls River Cleanup and volunteering with the Veterans Community Project. Caleb also led an officewide volunteer effort for Brandon’s Rake the Town, helping residents who were unable to complete seasonal yard work. Professionally, Caleb is an active member of the South Dakota Chapter of ASHRAE, where he co-leads the Young Engineers in ASHRAE, or YEA, committee and manages the chapter’s social media content. He is also engaged with the Sioux Falls Young Professionals Network. Through his technical accomplishments, service-minded approach and leadership within professional organizations, Caleb demonstrates strong potential for future leadership within EAPC, the engineering profession and the Sioux Falls community.”

Tanner Castora

• Age: 28
• Role: Self-employed author
• Hometown: Cleveland
• Education: Kent State University with a bachelor’s degree in journalism

In his own words: “My life began to drastically change in my early 20s when I opened the Bible. If you’re searching for more peace or purpose in your career or life, I’d suggest doing the same. I have two career goals right now: Sell 5,000 copies of my book titled “Stig and the Rise of South Dakota State Football.” I believe anyone who reads it will be better for it. And to one day broadcast March Madness games on national television.”

From the nominator: “After working at the CBS news affiliate KELO for two years as a sports anchor, where he became an Emmy-nominated broadcaster, Tanner began building himself as a freelance/independent journalist and broadcaster. His main project, which he worked on from 2023-2025, conducting well over 150 interviews, was writing the biography of longtime SDSU head football coach John Stiegelmeier. His book titled “Stig and the Rise of South Dakota State Football,” gives deep insight into his personal life, yet also offers a behind-the-scenes look into how the SDSU program grew into a National Champion. Releasing the book on Oct. 10, 2025, Tanner has sold a couple thousand copies as a self-published author. With his book signing tour continuing in 2026 throughout the state of South Dakota, he has reason to believe he can and will sell a few thousand more this year as well. Tanner has also been a mentor with the Lutheran Social Services Youth Mentoring Program in Sioux Falls for 4 1/2 years, working with the same kid that he began the program with.”

Aaron DeBoer

• Age: 28
• Role: Manufacturing execution systems lead, Interstates
• Hometown: Sanborn, Iowa
• Education: Trinity Christian College with a degree in business communications and computer science

In his own words: “I didn’t grow up with a clear career path in mind, but when I had the opportunity to join Interstates, I stepped into a role that allowed me to travel the country implementing manufacturing software and training users of that software. Over time, I moved into software design and now lead developers to build solutions that serve our clients’ evolving needs. While I enjoy the technical challenges of designing software, implementing innovative technologies and unique problem-solving, my primary focus has always been people — earning trust, leading with integrity and continually improving the way we serve both our customers and our community.”

From the nominator: “Aaron DeBoer is an emerging leader who has made an outsized impact in a short period of time. Within the last year, he stepped into a Manufacturing Execution System, or MES, lead role and has quickly become a trusted technical and strategic leader across the organization. In this role, Aaron has helped guide MES strategy, standardization and execution, enabling more reliable, data-driven manufacturing operations. His ability to bridge technical depth with operational needs has improved adoption, alignment and long-term scalability of MES solutions. Beyond manufacturing systems, Aaron played a key role in helping drive AI policy and governance for an organization of more than 1,700 employees. He contributed to shaping responsible AI usage, balancing innovation with risk management, compliance and ethical considerations — work typically reserved for far more senior leaders. Aaron’s leadership stands out for three reasons. Rapid growth: He assumed complex leadership responsibilities well ahead of typical career timelines. Cross-functional influence: He effectively collaborates with operations, IT, leadership and end users. Forward-thinking mindset: He is helping the organization responsibly adopt emerging technologies like AI. Aaron DeBoer represents the next generation of leaders — technically capable, strategically minded and trusted to influence decisions that shape the future of manufacturing and technology at scale.”

Dillon Deffenbaugh

• Age: 29
• Role: Director of development, Augustana University
• Hometown: Hartford
• Education: University of South Dakota with a bachelor’s degree in finance

In his own words: “While I originally pursued finance, I quickly realized my true passion lies in the human side of business: building relationships and connecting people. I come from a family of builders and entrepreneurs, and that background has shaped how I approach my work. Watching my father build through Deffenbaugh Homes and helping my parents grow their small family honey business, Deep Creek Honey, taught me early that craftsmanship and stewardship are vital. To keep pushing my own limits, I recently committed to training for the Sioux Falls Half Marathon. Don’t get me wrong, it is hard work, but how do you know what you’re capable of if you don’t do hard things? Above all, being a husband and father is my proudest achievement and what grounds my definition of success.”

From the nominator: “Dillon Deffenbaugh has had tremendous success in his fundraising role at Augustana University and hasn’t even turned 30 yet. … He has a unique ability to work with anyone, which has been foundational to his development success. When Dillon isn’t working in tandem with colleagues to continue raising record-setting sums to benefit South Dakota’s largest private university, he is the proud husband to Mariah and proud dad to Stevie. Family is important to Dillon, and he prioritizes time with them while maintaining a busy work schedule. Additionally, he is a member and regular participant in YPN (Young Professionals Network) and active with his church. Dillon is still early in his career at Augie, but he will continue to climb the ranks and has the potential to become one of the premier fundraising professionals in South Dakota. With a deep respect for diverse perspectives and a desire to learn and collaborate, he is someone to continue to keep an eye on and is an excellent nominee for the 2026 30 Under 30 nomination.”

Adam Esche

• Age: 29
• Role: Software engineer, Daktronics
• Hometown: Canton
• Education: South Dakota Mines with a bachelor’s degree in computer engineering

In his own words: “I’m passionate about building technology that makes a meaningful difference, and I’m equally committed to strengthening the Sioux Falls community through service and connection. My goal is to continue growing both professionally and personally while contributing to the positive momentum of our community.”

From the nominator: “After interning with Daktronics, Adam began full-time employment with the company, focused primarily on software engineering within their user experience team. He has since transitioned in his role to focus on their manufacturing team for software and has excelled in taking on new projects, learning new coding on the fly, and has even been a part of international calls for the company. Outside of his job, Adam cares deeply for the community, serving as vice president for the Granite Valley Neighborhood, mentoring young students through Lutheran Social Services, volunteering with the local Salvation Army, coordinating and leading volunteers for the largest nonprofit pop culture event in the region, SiouxperCon, and even going through training with the ACLU to be a legal observer. He is passionate about community engagement and public service and has also completed the Leaders of Tomorrow 12-week leadership program with Think 3D.”

Ruby Evans

• Age: 26
• Role: Account executive, Lawrence & Schiller
• Hometown: Rapid City
• Education: Augustana University with a bachelor’s degree in business communications and Spanish

In her own words: “At the core of my career is a genuine passion for people and connection. I strive to bring empathy and intention into every client partnership, ensuring our work reflects not just smart strategy but real understanding. I’m excited to continue growing alongside the Sioux Falls business community and contributing in ways that strengthen both businesses and relationships.”

From the nominator: “Ruby Evans is a standout young professional in Sioux Falls’ marketing and advertising community, known not only for her sharp strategic mind but also for her great attitude and hardworking nature. Starting as an account service intern, Ruby impressed colleagues and clients alike with her detail-oriented approach, eagerness to learn and warm, personable style — qualities that have propelled her rapid rise to account executive. Over her time at L&S, Ruby has managed major accounts, including Dakota State University, Build Dakota, CJ Schwan’s/bibigo, Visit Duluth, Montana Tourism, the Greater Sioux Falls Chamber of Commerce annual meeting and TeamMates of South Dakota. She serves as the client contact, skillfully balancing strategy with execution, overseeing budgets and timelines, and leading cross-functional teams to deliver results. Her intelligence, strong communication skills and excellent teamwork have made her both well liked and highly respected within the agency and by clients. Beyond her professional accomplishments, Ruby demonstrates significant community leadership. She is a member of the South Dakota Advertising Federation, Sales & Marketing Executives of South Dakota and the Greater Sioux Falls Chamber of Commerce. She’s also a campaign volunteer for the Sioux Empire United Way and has been a scholarship evaluator for the Sioux Falls Area Community Foundation. Additionally, she serves on the board of directors for TeamMates of South Dakota as marketing chair, where she drives efforts to expand the organization’s reach and impact. Ruby also mentors an elementary school student through the TeamMates program, embodying a genuine commitment to supporting the next generation. Ruby’s fun, engaging personality and ability to uplift those around her add to the positive culture she fosters. With a proven track record, strong leadership potential and dedication to both her career and community, Ruby Evans is a highly deserving nominee for the SiouxFalls.Business 30 Under 30.”

Jared Fox

• Age: 28
• Role: General manager, GreatLIFE Golf & Fitness Avera location
• Hometown: Sioux Falls
• Education: University of South Dakota with a bachelor’s degree in kinesiology

In his own words: “I initially chose my career path for my love of fitness and passion for connecting with people, and working with GreatLIFE gives me this opportunity every day. My personal mission statement is ‘With God as my guide, lead others with humility and integrity to help them become the strongest version of themself.’ I love the relationships I am able to make in the community and with my team managing a fitness center.”

From the nominator: “Jared found immediate success as a fitness professional, impacting hundreds of people on a weekly basis to improve their quality of life and fitness goals. Jared quickly found a passion for serving others and that has helped him continue to be successful in his role as general manager at the GreatLIFE Avera McKennan Fitness Center in the fall of 2024. Since that time, Jared has been involved in numerous community leadership opportunities, organizing fundraising opportunities and coaching for the GreatLIFE PLAY Everything Foundation, winter clothing and toy drives for the Sioux Falls School District and volunteering in the Avera Race for the Cure. As a leader, Jared has a gift for creating a welcoming environment to help others be successful and creating personal and professional development opportunities.”

Madison Godschalk

• Age: 29
• Role: Development manager, Sioux Falls Area Humane Society
• Hometown: Sioux Falls
• Education: University of South Dakota with a bachelor’s degree in communications

In her own words: “I’ve lived in Sioux Falls my entire life, and it has given me so much: my education, lifelong friendships, career opportunities and the chance to grow into who I am today. I’m incredibly grateful for this community and everything it has poured into me. My hope is that I can give back to this city in a way that reflects even a fraction of what it has given me. I have a genuine passion for people, and working in development allows me to use my strengths to support my organization’s continued growth and impact. At the same time, it keeps me closely connected to the community that shaped me — building relationships, fostering generosity and helping create opportunities that make Sioux Falls an even better place to live and grow.”

From the nominator: “Madi is a one-of-a-kind person. You walk in a room, and she immediately makes you feel welcome. She has worked at the Humane Society over three years, and she has such a passion for her work. Madi is always the first person to say ‘I will help out.’ She is currently on her second year serving on the YPN steering committee and she is one of our best go-getters. She also is a JA volunteer and has helped out with Operation Thank You. Again, Madi is the most outgoing and caring person. She is a standout in our community.”

Emily Haberling

• Age: 25
• Role: Outreach and enrollment navigator, Community Healthcare Association of the Dakotas
• Hometown: Pierre
• Education: T.F. Riggs High School; South Dakota State University

In her own words: “As a professional serving clients in Sioux Falls, I am committed to ensuring that individuals and families across all populations — rural residents, small-business owners, self-employed individuals, immigrant communities, young adults aging off parental coverage and those navigating life transitions — have clear, accurate guidance when it comes to health insurance and public benefit programs. I chose this career because I’ve seen firsthand how confusing systems can create barriers, and I believe access to coverage is foundational to both personal stability and economic mobility. My goal is to deepen partnerships within the Sioux Falls business community to better support diverse workforces, improve health literacy and strengthen long-term outcomes across our region.”

From the nominators:

“Health insurance is confusing and stressful for many people, especially when it’s tied to job loss, health issues or financial uncertainty. What makes Emily stand out is how naturally she builds trust and walks people through the process with patience, empathy and confidence. I’ve seen Emily help countless individuals and families who had no idea where to start or how to accurately complete an application. Through her guidance, many consumers have avoided costly mistakes, qualified for financial assistance they didn’t realize they were eligible for and in many cases saved hundreds of dollars per month on their health insurance. She doesn’t just help people enroll — she helps them feel supported and empowered throughout the process. … One consumer shared: ‘I just had a wonderful time with your employee Emily! She was super-helpful and knowledgeable and made the whole experience of getting covered for health insurance painless. … She is a wonderful part of your organization.’ This kind of feedback is common for Emily. She consistently turns an overwhelming experience into one that feels manageable and human. She takes initiative, handles complex cases with care and is someone both consumers and co-workers trust. Emily understands that access to health insurance is about more than coverage — it’s about stability, dignity and the ability to take care of yourself and your family. She is already making a meaningful impact in Sioux Falls, and I have no doubt she will continue to grow as a leader and advocate in our community.”

“Emily cares about others and spends her days helping individuals from many walks of life get access to affordable health insurance. Emily approaches her work with curiosity, kindness and care. As a short illustration, one individual Emily helped had these things to say: ‘I am writing to express my sincere appreciation for the truly outstanding care and support I received from Emily at Falls Community Health. She went above and beyond … while patiently taking time to answer all my questions.’ This past year, our organization received the news that our program would have a reduction of funding due to federal cuts. Emily didn’t miss a beat, even as her role would transition from being one of many individuals providing services throughout the state to being the only full time navigator. She continued to provide help to others while facing significant uncertainty.”

Gabrielle Kauk

• Age: 28
• Role: Associate attorney, Woods, Fuller, Shultz & Smith PC
• Hometown: Sioux Falls
• Education: Sioux Falls Christian High School; bachelor’s degree, Grand Canyon University; juris doctor, University of South Dakota Knudson School of Law

In her own words: “At Woods Fuller, my primary focus is helping members of our community create thoughtful estate plans that preserve their legacy and provide lasting security for the people they care about most. As a lifelong resident of Sioux Falls, I have had the privilege of watching our community grow and thrive over the years. I am proud to call Sioux Falls home, and I am committed to supporting the continued growth and success of our city and the people who are a part of it — both through my work and my involvement in the community.”

From the nominator: “Gabby is not only smart, inquisitive and curious, hardworking and attentive, she is kind — a good human being. As she grows as an attorney I am always impressed by her willingness to stretch and try things outside of her comfort zone. Gabby enjoys meeting people in the community and learning more about them in smaller settings where she can focus on all they have to share. She is supportive of the charitable work of our firm and believes in service to community. She is currently secretary for the 2nd Circuit Bar Association and also returns to USD’s Knudson School of Law to make herself available to upcoming law students. Gabby’s roots are deep in South Dakota, with lots of family here who also give back and are involved. She is a member of Ransom Church and serves as a member of the guest services team. I have no doubt that Gabby’s future is bright; she will continue to grow and develop and do incredible things for Woods Fuller and the community at large.”

Bergen Lindner

• Age: 24
• Role: Account executive at Epicosity, coach and marketing specialist at The Playground Indoor Softball Facility
• Hometown: Sioux Falls
• Education: O’Gorman High School; Augustana University with a bachelor’s degree in marketing, business administration and management and an MBA

In her own words: “I’m drawn to work that challenges me, encourages collaboration and creates meaningful results. I’ve been shaped by incredible mentors in Sioux Falls, and I’m truly grateful for the impact they’ve had on my growth. I’m excited to continue contributing and staying deeply involved in this community. I love being part of the Sioux Falls community and the way people genuinely invest in one another’s growth. Through EmBe leadership programs, the Augustana MBA mentor program and SME (Sales & Marketing Executives), I’ve experienced that support firsthand. Whether through those organizations or contributing to volunteer opportunities, continuing to give back to the community is something I care deeply about.”

From the nominators:

“Bergen is a young professional who is already delivering an outsized impact while clearly shaping the future of Sioux Falls’ business and community landscape. At Epicosity, she serves as an account executive for high-profile clients, including the South Dakota Department of Health, the University of Nebraska–Lincoln, and the University of Memphis. In these roles, Bergen acts as the strategic owner of each account, guiding marketing strategy and aligning internal teams to deliver results. The fact that Bergen is entrusted with these accounts at this stage of her career signals both exceptional capability and leadership potential. In addition to agency work, Bergen applies her marketing expertise at The Playground Indoor Softball Facility, where she leads digital promotion, social media strategy and event marketing while also instructing young athletes. Her work has contributed to increased community engagement and brand visibility, while her coaching role allows her to influence youth development directly, teaching leadership, accountability and teamwork alongside athletic skills. What sets Bergen apart is not only what she has accomplished, but how intentionally she invests her success back into Sioux Falls. She serves on the marketing committee for SME of Sioux Falls, supporting social media growth, reporting and event marketing for one of the region’s most influential professional organizations. … She also volunteers with local nonprofits, including Furniture Mission, Union Gospel Mission and Feeding South Dakota, demonstrating a long-term commitment to service rather than one-time involvement. Bergen’s career trajectory points clearly toward future leadership in Sioux Falls. Having completed her MBA early in her career, she has already moved from execution into strategy and mentorship, including being invited to mentor Augustana MBA students. Her progression reflects a leader who is not only advancing quickly but doing so with intention, integrity and a focus on lifting others as she grows. Bergen has already proven her ability to lead, deliver results and invest in others, and she is just getting started.”

“Bergen is passionate about empowering our athletes — over 200 female athletes ages 8-18 — and building them up through more than softball. She truly cares about each and every person and goes above and beyond in helping everyone. Bergen is always looking to improve herself and her leadership skills. … We are so lucky to have her, and I know she will do big things in any industry/with any company that she is a part of. Sioux Falls is lucky to have her here.”

Promise Mace

• Age: 28
• Role: Special education teacher, LifeScape
• Hometown: Wagner, Yankton Sioux Reservation
• Education: Sinte Gleska University/Augustana University

In her own words: “I am a first-generation Indigenous college graduate and special education educator dedicated to uplifting children with disabilities while advocating for Indigenous representation in education and the workforce. My goal is to continue teaching in Sioux Falls, pursue my master’s degree this fall for the Master of Science in Applied Behavior Analysis program at Augustana University and build strong partnerships between schools, families and local businesses to better support youth and their futures. I hope to connect with the community by creating culturally responsive events, mentoring students and helping ensure every child in Sioux Falls feels seen, capable and valued.

“Uplifting youth in my community is deeply important to me. As an ambassador for the American Indian College Fund, I work to break barriers within Indigenous communities by changing the narrative for my people. I take great pride in helping Native youth see themselves as college students, leaders and changemakers, and in supporting them as they pursue higher education across the country.

“Colonization attempted to erase Indigenous people from the map, but my work is rooted in ensuring we are visible, empowered and represented in a positive way. I am committed to showing our youth that their identities, cultures and voices belong in every educational and professional space. Planning powwows at my workplace for Indigenous students and families to experience culture and community was only the beginning of what I hope to accomplish. My long-term mission is to continue creating opportunities, representation and pathways to success for the next generation of Indigenous scholars.”

From the nominator: “Promise Mace is a community leader that more people should know about in Sioux Falls. Her extensive background working with individuals with intellectual and developmental disabilities spans from working as a behavior specialist in a residential community at LifeScape while attending school full time as a nontraditional student and single mother to two young children to now as a special education teacher at the same organization. Promise is an incredible leader in the Sioux Falls Native American community. This past summer, she organized the first powwow at LifeScape since COVID, helping residents and staff connect with Indigenous culture. … The aspiring educator is also not one to rest on her laurels. She has already been accepted into Augustana University’s Master of Science in Applied Behavioral Analysis program to further hone her skills working with folks with IDD (intellectual developmental disability). She believes everyone has a purpose and wants to help others succeed, which is why she’s dedicated her career to helping serve others with IDD. Promise is someone who continually looks for ways to improve herself and her community.”

Sydnie Fiala McGreevy

• Age: 26
• Role: Senior marketing specialist, Macurco Inc., a DywerOmega brand
• Hometown: Baltic
• Education: Baltic High School, University of South Dakota with a bachelor’s degree in business administration

In her own words: “I found my way into the gas detection industry unexpectedly, but it quickly became an opportunity I’m incredibly grateful for. As a senior marketing specialist, I have the privilege of sharing the story behind products that keep people safe every day. My goal is to continue growing in this industry while helping educate others about the importance of lifesaving safety equipment and how it protects workers and communities.”

From the nominators:

“Sydnie has demonstrated remarkable growth during her tenure at Macurco, consistently approaching challenges and projects with energy, professionalism and a commitment to high-quality results. As a senior marketing specialist, she goes beyond her role by organizing team events, leading community outreach efforts and playing a key role in fostering the fun, team-oriented culture that makes Macurco such a great place to work. Sydnie’s positive influence, strong work ethic and collaborative spirit make her a truly valuable asset to the Macurco team and one whose talents would be highly sought after by any organization fortunate enough to work alongside her.”

“Sydnie exemplifies what it means to be a rising leader in business through her exceptional professional growth, cross-functional impact and commitment to community service. … Her ability to understand the business from the customer’s perspective and translate that knowledge across departments has helped improve collaboration, product understanding and overall performance. In addition to her internal impact, Sydnie represents Macurco at industry trade shows across the country. She not only promotes the company’s products but confidently communicates detailed, technical information about gas detection, an area that is complex and highly specialized. Her professionalism and technical knowledge make her a trusted voice for both customers and industry partners, elevating Macurco’s reputation in the market. Beyond her day-to-day responsibilities, Sydnie is the driving force behind Macurco’s company culture and community engagement. She leads the company’s volunteer initiatives by selecting a different nonprofit organization each quarter and organizing hands-on volunteer events that bring employees together while making a meaningful impact in the community. These efforts have included partnerships with organizations such as The Banquet, Habitat for Humanity, Children’s Home Society, the Humane Society and the Boys & Girls Clubs just to name a few. Through her leadership, she has fostered teamwork, strengthened community relationships and embedded service into the company’s values. Demonstrating remarkable drive and ambition, Sydnie also earned her real estate license in 2025 while continuing to excel in her role at Macurco. She is now growing her real estate career alongside her professional advancement within the company, showcasing her ability to balance multiple demanding pursuits while maintaining a high standard of excellence. Sydnie’s career trajectory, leadership and dedication to both business and community make her a standout candidate for a 30 Under 30 recognition. She is not only shaping the future of her company but also making a lasting, positive impact beyond it.”

Phillip Millar

• Age: 29
• Role: Assurance manager, Eide Bailly
• Hometown: Mount Vernon
• Education: University of South Dakota with bachelor’s and master’s degrees in accounting

In his own words: “I love learning about the past, present and future of Sioux Falls, especially as it pertains to the infrastructure at the heart of our city. I get to go to work every day in a lively new development, Cherapa Place, at the site of the former Zip Feed Mill and work with local construction companies, getting a front-row seat to the financial decisions of the companies who are building the future in Sioux Falls. I can think of no better place to be to see the next 20 years in Sioux Falls play out.”

From the nominator: “As an audit manager in Eide Bailly’s construction, commercial and employee benefit plan groups, Phil consistently demonstrates the ability to build strong relationships, anticipate client needs and deliver high quality work, which has earned him the trust and respect of both colleagues and clients alike. Beyond his client service, Phil plays a pivotal role in developing the next generation of professionals within the firm. He is a dedicated mentor who invests significant time in coaching, training and supporting staff as they grow in their careers. Phil’s approachable leadership style and commitment to helping others succeed create an environment where team members feel empowered, included and motivated to reach their potential. Phil also contributes meaningfully to the culture and community of our Sioux Falls office. Whether participating in various office activities, serving on committees or starting an office basketball team, his presence strengthens the fabric of our workplace and reinforces the values we strive to uphold. With his strong work ethic, leadership capability and commitment to both his profession and his peers, Phil is an outstanding representative of the future of our industry. His contributions and impact on staff and clients he works with make him a highly deserving nominee for the 30 Under 30 honor.”

Isaiah Neve

• Age: 23
• Role: Director of business development, Tre Ministries
• Hometown: Sioux Falls
• Education: Brandon Valley High School

In his own words: “It is a privilege to work at a nonprofit organization where I get to serve alongside and support a community of young adults, a variety of ministries and nonprofit partners through my role at Tre. I value being part of work that helps strengthen organizations and expand their impact in our community. While I am deeply grateful for the path that led me here, I believe God has intentionally guided each step, opening doors and shaping my growth along the way. After meeting my current boss in a previous role, I stepped into what has now become more than five years of serving at Tre Ministries. I have had the opportunity to grow as a leader, building meaningful relationships between young adults and partners throughout our city. My goal is to continue growing as a servant leader while intentionally building bridges between businesses and nonprofits to create generational impact in Sioux Falls, with a particular focus on investing in and equipping young adults through the work we do at Tre.”

From the nominator: “Isaiah is a natural leader who is drawn to and seeks the projects and people making Sioux Falls a better place to live. For his generation, he is an inspirational peer who stands with young people trying to build a life here. Isaiah pursues relationships with the proven leaders he admires in Sioux Falls. He connects with them and finds ways he and his mentors can mutually help one another. He is grounded in a way very few people his age are. He sees challenges as opportunities and humbly does his part to be part of the solution. These qualities have allowed him to achieve a reputation and position usually reserved for those with more time in the workforce. Isaiah effortlessly applies his faith to business without compromise. He and his young family are committed to making Sioux Falls a great place to live and helping our young adults find personal and professional fulfillment here. Isaiah will be a visible, impactful leader in Sioux Falls for decades to come. He invites proven business leaders to speak to the young adults at Tre, giving rare access for the youth who are eager to learn from leaders with integrity. And giving those leaders a rare opportunity to shape the next generation by sharing their testimony and wisdom. Isaiah is active in YPN (Young Professionals Network), leads service mission in Sioux Falls and with the Sioux Falls Police Department at Camp Postcard in northeast South Dakota.”

Rosanna Novellino

• Age: 29
• Role: Civil engineer, ISG
• Hometown: Venezuela
• Education: South Dakota State University with bachelor’s and master’s degrees in civil engineering

In her own words: “I’m passionate about designing infrastructure that improves daily life and strengthens communities. I chose civil engineering because I’ve always been drawn to problem-solving and work that creates something lasting. I especially enjoy working on transportation projects that make communities more connected, efficient and safe. My goal is to continue expanding my expertise while contributing to Sioux Falls’ growth and building a career that makes a meaningful, lasting impact.”

From the nominator: “Rosanna Novellino’s story is one of courage, resilience and vision, a shining example of the next generation of leaders shaping Sioux Falls. Over the past decade, Rosanna has taken on bold challenges: moving to a new country, mastering a new language and culture, and pursuing higher education and a career in engineering. … Her dedication and can-do attitude inspire colleagues, while her collaborative spirit lifts those around her. Her impact is one of personal achievement, motivating her teammates to show up all-in, think like employee-owners and take initiative, no matter who is watching. Within the Sioux Falls ISG office and transportation team that spans the Midwest, she is trusted, steady and respected. Teammates rely on her for technical insight and willingness to collaborate, share knowledge and support others. She often steps into a mentoring role simply because she sees a need, not because she was asked or assigned. Her community impact is especially visible through her work on the South Dakota Statewide Active Transportation Plan. Rosanna participated in community-engagement efforts across the state, working directly with residents, local leaders and DOT (Department of Transportation) professionals to gather input on how people move through their communities. By listening first and translating those perspectives into actionable transportation strategies, she helped shape plans that prioritize safety, accessibility and quality of life for South Dakotans. Outside of work, Rosanna regularly volunteers at community events and is often among the first to raise her hand when opportunities arise to represent ISG. Looking ahead, Rosanna will continue shaping the transportation landscape in South Dakota and beyond. Her dedication to learning, guiding others and contributing to meaningful projects positions her as a leader who will leave a lasting mark on her profession and community.”

Max Rysdon

• Age: 29
• Role: Commercial sales director, Sioux Steel Co.
• Hometown: Sioux Falls
• Education: University of Sioux Falls; completing MBA at the University of Minnesota

In his own words: “After moving my family to Seattle, Denver and back, I’m thrilled to live, work and raise a family in Sioux Falls. As a fifth-generation family owner at the Sioux Steel Co., my goal is to uphold our legacy as a pillar of community in both our town and industry more broadly. In Sioux Falls, that means working with nonprofits via the Rysdon Foundation to support them financially or with sponsored volunteer hours. In agriculture, it means developing world-class implements and grain storage facilities from a helpful, trustworthy and innovative family company.”

From the nominator: “Max is an accomplished young professional and has proven skill in managing teams and improving business processes here at Sioux Steel. Max has successfully scoped, integrated and continues to maintain our CRM (customer relationship management), which is the primary source of sales data for our organization. He does this while maintaining a steady flow of business from commercial accounts nationwide, managing a team of three employees and pursuing his MBA for graduation in 2026 from the Carlson School of Management. Max has joined Tre Ministries to support other young people in Sioux Falls with talks on efficiency, time management and entrepreneurship.”

Robert Schloendorf

• Age: 28
• Role: Senior design engineer, Silencer Central and BANISH Suppressors
• Hometown: Pipestone, Minnesota
• Education: South Dakota School of Mines & Technology with a bachelor’s degree in mechanical engineering

In his own words: “I knew early on in my career I wanted to tie together my aptitude for engineering and my passion for hunting and the outdoors. I am so thankful for this opportunity to work for the second-fastest-growing company in Sioux Falls and being able to stay close to my hometown. My goal is to help the Sioux Falls community and the state of South Dakota continue to grow and support manufacturing, conservation and push safety with hearing-protection devices by driving innovation with Silencer Central and BANISH Suppressors.”

From the nominator: “Rob Schloendorf exemplifies the kind of emerging leader Sioux Falls should be celebrating. In a short period of time, he has made a meaningful impact by stepping into responsibilities well beyond his formal role, helping guide critical engineering and validation efforts during a period of rapid growth and limited resources. When his team faced staffing gaps, Rob stepped up without hesitation, ensuring continuity across product development and prototyping while supporting multiple successful product launches. His work has elevated technical rigor and data reliability, strengthening confidence in product performance and reinforcing his company’s reputation as a trusted, high-quality manufacturer. Rob’s curiosity and initiative, particularly his willingness to learn and master advanced prototyping technology, demonstrate both a commitment to craft and a forward-looking mindset. Equally important, Rob leads through integrity, collaboration and a deep respect for both customers and colleagues. He is known for asking thoughtful questions, constructively challenging direction when customer outcomes are at stake and translating complex technical details in ways that align teams rather than create silos. … By standardizing critical validation methods, embracing new tools and investing in his own development, Rob is helping build a foundation that will support growth well into the future. His ability to adapt in a highly regulated, technical environment, while bringing others with him, positions him as someone who will contribute not only to his organization’s success but to the strength and credibility of Sioux Falls’ broader manufacturing and engineering community. With his work ethic, commitment to learning and ability to connect technical excellence with people, Rob represents the next generation of business leadership in Sioux Falls.”

Myah Selland

• Age: 27
• Role: College and career adviser, Jefferson High School
• Hometown: Letcher
• Education: South Dakota State University with a bachelor’s degree in exercise science, and community and public health

In her own words: “After having the privilege of traveling the world as a professional athlete, I’m excited to begin a career focused on making a meaningful difference right here in Sioux Falls. As a college and career adviser at Jefferson High School, I have the incredible opportunity to work with students as they navigate their next steps in life. I’m passionate about empowering young people and creating a more equitable future where everyone feels supported and confident in their potential. Having felt the incredible power of community support myself, I’m eager to give back and help build the same strong sense of connection and opportunity for the next generation. I co-founded a nonprofit organization, Her Turn, in 2022. Our mission is to inspire and enable girls to reach their full potential in life and sport through expanded sporting opportunities. We do this by providing scholarships for young girls to attend overnight summer sport camps. I also coach girls basketball at Jefferson High School and try to stay involved in the empowering opportunities of youth sports.”

From the nominators:

“Myah Selland brings a rare blend of professional dedication, athletic distinction and community leadership to everything she undertakes. As a college and career access adviser at Jefferson High School, she plays a pivotal role in opening doors for students who might otherwise see limited options for their futures. Working closely with first-generation and low-income students, she helps them navigate the often-intimidating processes of applying to college and technical school, completing the FAFSA or exploring military and workforce opportunities. Myah’s work is more than career advising – it is about building pathways to economic mobility and long-term success for families who may not have the resources or experience to guide their students through these steps. By walking alongside students and families, she ensures that postsecondary education and career opportunities feel attainable, not out of reach. Her presence at Jefferson High School has already transformed how students see themselves and their potential, shifting trajectories that will have ripple effects in the Sioux Falls community for years to come. “Her influence also extends into student life through her role as a women’s assistant basketball coach at Jefferson High School, where she mentors young female athletes not just in the fundamentals of the sport but in leadership, perseverance, accountability and teamwork. Drawing on her own journey in athletics, she helps her players see beyond wins and losses, fostering resilience, self-esteem and the conviction that they can set high goals in academics, career or life. She meets her athletes where they are, models a growth mindset and uses sport as a platform to cultivate leadership and character.

“What truly sets Myah apart is her vision and follow-through in co-founding Her Turn, a nonprofit organization she launched while in college with her teammate Tori Nelson. Her Turn offers scholarships to young girls to attend sports campus, covering costs, equipment and transportation so that economic barriers do not block opportunity. In its first few years, Her Turn awarded scholarships to dozens of middle school girls to attend summer basketball, volleyball and soccer camps, giving them exposure to college environments, positive role models and confidence-building experiences. The nonprofit also addresses systemic gaps in girls’ access to sports, working to reduce dropout rates and inequity in athletic opportunity. As a co-founder, Myah has led strategy, fundraising, impact reporting and outreach, even while competing overseas, demonstrating her ability to lead with vision regardless of geography. Her pursuit of a master’s degree in nonprofit management is a clear indicator of her long-term commitment to growing sustainable organizations that empower youth. In every arena – education, athletics, nonprofit leadership – Myah shines. She is not simply doing multiple roles – she links them together with purpose. Her nonprofit provides tangible opportunity; her advising opens doors for underserved students; her coaching nurtures future leaders; and her own academic pursuit in nonprofit management signals she is preparing to make an even greater mark.”

“Myah is an outstanding worker, leader and communicator. In addition to helping students with college/career/military options, she runs a nonprofit called Her Turn, which helps pay summer camp and other fees for girls to be involved in sports who would not otherwise have the opportunity. At JHS, Myah inspires the sub-varsity girls to not only go out for sports but also develop a team-first mindset and leadership skills. Myah was a standout at SDSU and also played professionally overseas and in the WNBA. Myah’s leadership is so valuable to Sioux Falls public schools at a time where girls basketball participation is lower than ever. She is helping to turn that around! As an adviser, Myah meets with hundreds of students and parents throughout the school year helping with FAFSA, scholarships, test prep, college visits, military recruiters and career exploration. She hosts luncheons at school and Saturday opportunities for families to come and get one-on-one help. She’s just fantastic, and I hope we can keep her at Jefferson for a few years!”

Regen Wiederrich

• Age: 26
• Role: SDSU Connect coordinator, South Dakota State University
• Hometown: Sioux Falls
• Education: Washington High School; South Dakota State University with a bachelor’s degree in communication studies

In his own words: “Being from Sioux Falls, I have always been fascinated with the growth of my hometown. It is exciting to think about what this city will look like in the coming years, and I am grateful to be in a role that brought me back home and gives me a front-row seat to that progress. As a dad, I also feel a growing responsibility to help continue our city’s positive trajectory so that Sioux Falls remains a vibrant community not only for my family but also for the thousands of new residents who call this place home each year.”

From the nominator: “Regen Wiederrich is tackling one of Sioux Falls’ most important long-term challenges by helping build a stronger workforce through higher education. Currently, only 56 percent of Sioux Falls high school graduates enroll in a postsecondary institution, lagging behind peer cities. Regen is addressing this gap early by executing on President Barry Dunn’s vision to ensure every Sioux Falls public school eighth grader visits the SDSU Brookings campus so they can see what it means to be a college student. He coordinates and executes a large-scale program that serves an average of 1,500 students each academic year and more than 4,000 students over the past three years. While the first full cohort of eighth graders will not start college until next year, SDSU has already been seeing increased enrollment from the Sioux Falls area, an early sign of the program’s impact on the region’s talent pipeline. Beyond campus, Regen is an engaged community leader through Sioux Falls Young Professionals Network, Forward Sioux Falls campaign and YPN’s Next Gen retreat. Mature and engaged beyond his years, he is deeply invested in the smart growth of Sioux Falls, workforce development and his alma mater, SDSU.”

Bailey Zimmerman

• Age: 27
• Role: Associate account executive, Click Rain
• Hometown: Sioux Falls
• Education: University of South Dakota with a bachelor’s degree in business administration

In her own words: “I joined the Click Rain team as a young professional still finding my footing in the marketing world, and I’m so grateful for the people who helped me grow along the way. Being surrounded by team members who genuinely care about making a difference and leaving their mark on the Sioux Falls community has shaped me immensely– especially the incredible women who built me up, challenged me and helped me find a deeper confidence in myself. I hope to carry that same encouragement forward and keep sprinkling it into the lives of younger professionals I meet who are trying to find their way, just as others once did for me.”

From the nominator: “Bailey is the kind of person who elevates everyone around her. At Click Rain, she is known as a selfless teammate who is always thinking ahead, anticipating needs and supporting both clients and colleagues with unwavering dedication. She exemplifies the very best of leadership, service and integrity, both professionally and personally. Her impact extends beyond her day-to-day responsibilities. She has served on Click Rain’s Atmosphere Team, planning events and volunteer opportunities for the entire company. Bailey plays a huge part in ensuring that a people-first culture remains at the heart of the organization. As a proud University of South Dakota alumni, she stays deeply involved by participating in the Alumni Mentorship Program, speaking to marketing classes and offering her feedback and perspective by engaging in panels for students and faculty. On top of being a valuable asset at Click Rain, Bailey dedicates time to volunteering. She gives back to her community through volunteer work with organizations like Bishop Dudley Hospitality House serving, Sioux Falls Cares and REACH Literacy’s Bee-A-Reader program, to name a few. Bailey’s impact is felt everywhere she goes. Her calm, grounded presence, dedication to service and passion for personal growth make her an outstanding candidate for a 30 Under 30 honor.”