Seldén Launches Dedicated Dinghy Website and E-Commerce Store at the RYA Dinghy & Watersports Show
by Seldén Mast 20 Feb 12:00 GMT
Stand E22, 21-22 February 2026
Seldén Launches Dedicated Dinghy Website and E-Commerce Store © Seldén Mast
Seldén will officially launch its new dedicated dinghy website and e-commerce platform, dinghy.seldenmast.com, which will be going live this Saturday at the RYA Dinghy & Watersports Show.
Created specifically for dinghy sailors, the new site provides direct access to Seldén’s expanding range of dinghy hardware & spars, supported by detailed technical information, clear product imagery and streamlined online purchasing.
The launch marks a significant step in making Seldén’s globally recognised dinghy range more visible and accessible to sailors of all levels. From club racers to Olympians, the platform has been designed to make finding the right equipment simpler, faster and more transparent.
Rich Thoroughood, Seldén UK Sales Manager, said:
“The launch of the site provides visibility and resource to the sailor and boat builder alike. The Seldén dinghy product has been a truly global product and has grown year on year since our purchase of the Proctor brand in 1997. The site provides an unprecedented visibility of our product and initially will be a mere drop in the ocean from the full range.”
Visitors to the show will also be able to see and purchase two newly available products:
- Jib tension Halyard Slider
- Twin Pole Launcher
Both will be on display at Stand E22 throughout the weekend.
Win Seldén Product Vouchers
To celebrate the launch, Seldén will be running a competition from Stand E22. Attendees are invited to count the number of Seldén “boom hangers & hull stickers” positioned around the show, before entering the number on the Seldén stand.
The closest correct answer will win Seldén product vouchers, redeemable through the new website.
Calling All Classes and Exhibitors
Any class association or retailer displaying a boat fitted with Seldén equipment that has not yet been contacted is encouraged to get in touch with the Seldén team prior to the show or visit Stand E22 during build up.
Measure your Horlocks!
Also on display at the Seldén stand this year is the new, Hikometer. Developed by Alex Horllock, the innovative hiking bench monitors the righting moment that a sailor can exert on the boat. The display on the stand will allow sailors to test their hiking skills and simultaneously measuring what works best, along with wear improvements can be made. The Hikometer will be on the Seldén stand all weekend, with Alex himself on hand for hiking tips and advice.
The new website goes live in conjunction with the show and represents the first phase of an expanding digital platform that will continue to grow alongside the Seldén dinghy range.
For further information, visit dinghy.seldenmast.com or meet the team at Stand E22 at the RYA Dinghy & Watersports Show.
