Vietnam E-Commerce Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 24.9 Billion
Market Forecast in 2033: USD 239.3 Billion
Market Growth Rate (2025-33): 26.20%
Vietnam e-commerce market size reached USD 24.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 239.3 Billion by 2033, exhibiting a growth rate (CAGR) of 26.20% during 2025-2033. Increasing internet penetration, smartphone usage, changing consumer preferences, expanding digital payment options, rising convenience of online shopping, growing middle-class population, and inflating disposable income, represent some of the key factors driving the market.
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Vietnam E-Commerce Market Trends and Drivers:
The Vietnamese e-commerce landscape is really taking off, fueled by the country’s vibrant social media culture and a growing appetite among consumers for engaging and authentic shopping experiences. This transformation is all about merging social platforms with shopping, moving beyond simple in-app stores to thrilling livestream shopping events. Platforms like Zalo, Facebook, and especially TikTok have become vital for discovering brands and connecting with customers, with many digital shoppers now regularly making purchases directly through these social channels. Livestreaming is particularly impactful because it brings back that hands-on, social aspect of in-person shopping; viewers can interact with hosts in real-time, ask specific questions about products, and watch demonstrations, which helps alleviate any concerns about buying and fosters a lot of trust. For businesses, this signals a significant shift in marketing strategies, pushing them to collaborate with content creators, produce high-quality live sessions, and craft a genuine brand narrative to capture the attention of a well-connected and discerning audience. This trend isn’t just a passing phase; it’s rapidly becoming a cornerstone of the retail landscape, fundamentally reshaping how people shop and setting a new standard for customer engagement and online sales.
One of the main drivers behind the rapid growth of Vietnam’s digital economy is the quick rise and widespread adoption of secure, user-friendly electronic payment methods. In the past, cash-on-delivery was the preferred choice for transactions due to trust issues, but we’re now seeing a significant shift. This transformation is being propelled by strategic government initiatives aimed at promoting a cashless society, alongside impressive innovations from the private sector. Local e-wallets like MoMo, VNPay, and ZaloPay are at the forefront, offering a super-app experience that seamlessly integrates payments with bill services, money transfers, and even travel bookings, making them indispensable for users. Moreover, the emergence of advanced banking apps and the soon-to-be-launched buy-now-pay-later (BNPL) services are providing consumers with unprecedented financial flexibility, which in turn enhances average order values and shopping frequency. This evolution in payment infrastructure is vital for the growth of e-commerce, as it streamlines the checkout process-the most critical stage in the sales funnel. It also gives merchants valuable insights into consumer spending patterns, allowing for more personalized marketing and loyalty programs, ultimately creating a more efficient, secure, and data-rich commercial environment for everyone involved.
The intense competition in Vietnam’s e-commerce landscape is increasingly hinging on logistics, making it essential to boost fulfillment and last-mile delivery capabilities. There’s a notable surge in investment focused not only on achieving nationwide reach but also on refining delivery speed, cost-effectiveness, and flexibility. Leading platforms are swiftly expanding their networks of automated fulfillment centers and dark stores, strategically located in urban areas to support quick-commerce models that promise to deliver everything from groceries to electronics in under two hours. This race for speed is complemented by a commitment to innovative solutions designed for a geographically diverse population, such as enhanced parcel locker networks and collaborative pickup points at local convenience stores, addressing both security and convenience needs. For businesses, cracking this intricate logistics puzzle is crucial for keeping customers satisfied, as shipping costs and delivery speed play pivotal roles in purchase decisions and overall satisfaction. This dynamic is propelling the entire industry toward greater operational excellence, leveraging data analytics for predictive stocking and route optimization, ultimately fostering a more resilient, responsive, and customer-centric supply chain that can support the next wave of market growth.
Vietnam E-Commerce Market Industry Segmentation:
Application Insights:
B2C E-Commerce
Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverage
Furniture and Home
Others
B2B E-Commerce
Regional Insights:
Northern Vietnam
Central Vietnam
Southern Vietnam
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
This release was published on openPR.
