Jan. 15, 2026
This piece is sponsored by Experience Sioux Falls.
A new year brings a fresh start. A new opportunity to shake things up. And that’s exactly what Experience Sioux Falls did with the 2026 Official Sioux Falls Visitor Guide.
ESF partnered with Flynn Wright to produce the 2026 Visitor Guide, and the biggest change in this year’s guide is the use of bold, new colors seen throughout, along with dozens of new advertisers.
“Our creative has traditionally leaned into deep, warm tones, so when Flynn Wright introduced a more vibrant color palette, there was some initial hesitation,” said Krista Orsack, ESF director of marketing.
“As the design evolved, the colors became seamlessly integrated with the vivid imagery and emotional impact we wanted to convey.”
“Sioux Falls has evolved well beyond its past perceptions,” Orsack said. “With the city’s continued growth and momentum, the introduction of vibrant colors better represents the confidence, creativity and excitement that define our community today.”
The Official Sioux Falls Visitor Guide — also available in a digital format — provides a comprehensive overview of attractions, dining, lodging, events and shopping throughout the city.
Viewed by people all over the country, the Official Sioux Falls Visitor Guide is a valuable resource for both those who already have plans to travel to Sioux Falls as well as those who may be in the inspiration phase of their travel thoughts. It’s more than just a magazine. It’s a primary part of the ESF marketing strategy and often treated as a first impression of the city for those who have never visited.
“Our team takes a tremendous amount of pride and gratitude in knowing that our Sioux Falls Visitor Guide has become a trusted publication for things to do and see in the city,” ESF CEO Teri Schmidt said. “Regardless of what stage people are at in their travel planning, our hope is that they can discover experiences and must-visit spots that will make for a memorable stay in Sioux Falls.”
While designed primarily for visitors, the guide also serves as a valuable planning tool for residents looking to explore their own backyard or rediscover local favorites.
“Partnering with the Experience Sioux Falls team on a project like this is something we are so proud of as an agency, community members and residents,” said Laura Arnett, Flynn Wright business development director.
“Sioux Falls is truly an incredible place to live and work, and we wanted to showcase this amazing city throughout the guide with a design that speaks directly to what makes it great. The people, the attractions, the food and the natural beauty are all ‘So Sioux Falls!’ and we could not be more thrilled with how it all came together from start to finish.”
In addition to accessing the Official Sioux Falls Visitor Guide online or receiving a copy in the mail, it also can be found at nearly 200 businesses throughout Sioux Falls.
Interested in receiving a large quantity of visitor guides to have at your business? Contact Experience Sioux Falls.
