The Shilla Hotels & Resorts to Open Shilla Monogram Xi’an, Marking Its First Direct Entry into China and Accelerating Global Expansion

The Shilla Hotels & Resorts, Korea’s leading luxury hospitality brand and the hospitality arm of Hotel Shilla, a Samsung Group affiliate, is set to officially open Shilla Monogram Xi’an on February 2nd, introducing its first new hotel opening in China.

Shilla Monogram is The Shilla Hotels & Resorts’ upper-upscale lifestyle brand, combining the brand’s five decades of luxury hospitality expertise with the distinct character of each destination. Following successful openings in Da Nang, Vietnam, and Gangneung, Korea, Shilla Monogram Xi’an becomes the third Shilla Monogram property worldwide and its first direct brand presence in the Chinese market, marking a major milestone in its global expansion strategy.

Guided by the core concept “Where Heritage Meets Modern Sophistication,” Shilla Monogram Xi’an embodies a harmonious dialogue between the city’s profound historical legacy and the contemporary luxury sensibility refined by The Shilla over more than 50 years. Drawing inspiration from Xi’an’s identity as the “land of terracotta,” the hotel interprets the city’s warm, earthy character through a modern design aesthetic.

The hotel features 264 guest rooms, comprising 251 standard rooms and 13 suites, all located within a 22-story building. Each room is designed to offer panoramic views of Xi’an’s urban skyline and surrounding natural landscape, delivering a calm and composed environment that seamlessly balances business functionality with restorative comfort.

In dining, Shilla Monogram Xi’an carries forward The Shilla Hotels & Resorts’ renowned culinary excellence, drawing on the Michelin two-star and La Liste-recognized dining heritage of The Shilla Seoul. This legacy is brought to life through a thoughtfully curated portfolio that includes Lahyang, Xi’an’s only hotel-based Korean restaurant specializing in premium grilled cuisine; Ziwei, a Cantonese-based Chinese restaurant incorporating regional Shaanxi flavors; and Dining M, an all-day dining venue featuring a strengthened focus on Korean cuisine.

Complementing its dining concepts, the hotel places strong emphasis on facilities that enable guests to seamlessly balance work, relaxation, and renewal. The Monogram Lounge, located on the 22^nd floor, offers sweeping panoramic city views and a private environment suited to relaxation and quiet downtime. Additional wellness and lifestyle facilities include an indoor swimming pool, a fully equipped fitness center, sauna facilities, as well as banquet halls and meeting rooms designed to accommodate a wide range of corporate and social events.

Xi’an has been widely recognized as the cradle of Chinese civilization and the starting point of the ancient Silk Road, home to UNESCO World Heritage Sites such as the Terracotta Army and the Giant Wild Goose Pagoda. At the same time, the Xi’an High-Tech Industrial Development Zone, where the hotel is located, has emerged as a strategic hub for advanced industries supported by the Chinese government, attracting global enterprises and a growing international business community.

Situated at the intersection of heritage and innovation, Shilla Monogram Xi’an is positioned to serve a diverse clientele, ranging from high-tech professionals and global business travelers to premium leisure guests drawn by cultural and historical attractions. As the first Korean-branded hotel in Xi’an, the property is expected to establish a distinct and competitive presence in the local hospitality market.

Reservations for Shilla Monogram Xi’an are available via The Shilla Hotels & Resorts’ official website and major global online travel agencies. To celebrate the opening, the hotel is offering three special launch packages with discounts of up to 36%.

Through its entry in Xi’an, Hotel Shilla aims to progressively expand its brand presence and business network across the Greater China market, leveraging this entry as a strategic foothold for regional growth. Building on this momentum, the company plans to open additional hotel properties in Yancheng, China, and Hanoi, Vietnam, while continuing to strengthen its position as a global hospitality group through its three-brand portfolio comprising The Shilla, Shilla Monogram, and Shilla Stay.

Hotel website