Phoenix, Arizona — WorldHotels, a global brand of independent luxury and lifestyle hotels, today announced an impressive year of growth in 2025 fueled by increasing demand for authentic, experiential travel. WorldHotels has significantly expanded its footprint, welcoming nearly 100 new luxury and upscale hotels across 12 countries, new glamping locations, and the development of WorldHotels™ Residences, now under construction.
Last year was a watershed year for WorldHotels. We didn’t just grow our portfolio; we continued to innovate and transform our offerings to accommodate the changing luxury traveler’s needs. Each property has its own independent soul, history and unique offering which continues to resonate with today’s guests. The luxury travel industry is on track to reach $1.7 trillion by 2032, and we’re seeing consumers in this category crave more personalized, one-of-a-kind experiences. That’s why we’re expanding into branded residences, glamping and wellness offerings, providing them with the flexibility and authenticity they’re seeking. Ron Pohl, President of WorldHotels
Notable Growth
New additions in 2025 showcase WorldHotels’ growing strength across boutique cultural properties in Europe, vibrant urban lifestyle hubs in key global cities, and sought‑after island and coastal escapes, including:
- Boutique Properties That Celebrate Culture and History
- Urban Lifestyle Hubs Across Global Cities
- Leisure Islands and Coastal Escapes
Portfolio Diversification
In 2026, WorldHotels will continue its growth, with approximately 40 hotels in development and a robust pipeline, catering to the experiences that luxury consumers seek, including:
- Branded Residences: The brand will debut its new WorldHotels Residences portfolio with the opening of Essensia Sky and Parkway Saigon WorldHotels Residences in Ho Chi Minh City, offering luxurious, flexible living paired with elevated hotel‑style amenities.
- Glamping: Building on momentum from its first glamping resort in 2025, WorldHotels will further expand into the experiential travel sector with new nature‑focused retreats including Asheville River Cabins in North Carolina, The Lodge at Pico Bonito in Honduras and Marangatu Luxury Hotel in Brazil.
- Wellness: Soul Spring Sanctuary, WorldHotels™ Luxury will open a second resort in Cabo in March as the brand’s second wellness destination, further strengthening its commitment to restorative and transformative travel.
A full list of 2025 properties is available online, along with high-resolution images. For more information about WorldHotels, please visit our development website.
About WorldHotels™
WorldHotels™ is a privately held hotel soft brand within the BWH℠ Hotels global enterprise. Founded by independent hoteliers dedicated to the art of hospitality, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today’s traveler. The collections include: WorldHotels™ Luxury, WorldHotels™ Elite, WorldHotels™ Crafted and WorldHotels™ Distinctive. For more information visit WorldHotels.com.
About BWH® Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.* With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.
