E-commerce giant Amazon is launching Amazon Grocery, a new private label brand featuring over 1,000 food items ranging from milk and olive oil to fresh produce, meat, and seafood, with most products priced under $5.
The new brand unites Amazon’s customer favorite Amazon Fresh and Happy Belly brands into one cohesive grocery essentials collection, available through both Amazon.com and Amazon Fresh stores.
“We’re simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve,” said Jason Buechel, Vice President of Amazon Worldwide Grocery Stores and Chief Executive Officer at Whole Foods Market.
Grocery shopping—the Amazon way
Amazon’s approach to grocery, the company says, is to deliver consistent quality, value, selection, and convenience whenever and however the consumer needs them.
Building on this success, the Amazon Grocery assortment spans multiple categories, with most items rated 4 stars or higher from thousands of satisfied customers.
The line includes customer favorites like the Amazon Grocery Cage-Free Large White Eggs, Caesar Salad with Chicken, Everything Pre-Sliced Bagels, Golden Pure Honey, Shredded Parmesan Cheese, Ground Beef, Oven Roasted Turkey Breast, Russet Potatoes, Cut and Peeled Baby Carrots, Jasmine Long Grain Rice, and bite-sized Brownies at prices that deliver unmatched value.
In the coming months, customers can expect even more variety that the company is sure will please everyone at home.
Packaging fit for a new way to do groceries
The new Amazon Grocery packaging features a modern, clean, and distinctive design with bold, easy-to-read typography to enhance shopping ease and quickly identify high-quality, budget-friendly options when shopping Amazon.com and Amazon Fresh.
With sustainability in mind, the new packaging reduces plastic usage, as seen in the packaging for Amazon Grocery apples, which now use 50 percent less plastic than previous versions.
The new packaging also emphasizes transparency with clear nutrition information and simple ingredient callouts, ensuring customers can make informed health decisions.
Amazon Grocery products are now available online at Amazon.com and through Amazon Fresh, as well as in stores across the country.
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