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Meta Pauses Global Expansion of Ray-Ban Display Glasses, Citing Limited Supply

Meta Pauses Global Expansion of Ray-Ban Display Glasses, Citing Limited Supply

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Meta has paused their plans to expand its Ray-Ban Display smart glasses to international markets, citing “unprecedented demand and limited supply.” The company made the announcement at the CES 2026, saying it will prioritize fulfilling orders in the United States and reevaluate its global strategy.   

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Meta had initially planned to launch the Ray-Ban glasses in the UK, France, Italy, and Canada in early 2026. But after the success it has seen in sales and the US waitlists growing into late 2026, the company has no choice than to delay overseas availability indefinitely. 

The decision shows that the demand has outpaced supply far faster than Meta expected. Rather than split limited inventory across regions, the company says it will focus on meeting existing U.S. orders before committing to new markets. 

Ray-Ban Display glasses first launched in the U.S. in late 2025 with a retail price of $799. It is Meta’s most practical step yet toward consumer AR. The glasses combine a lightweight display with built-in cameras, speakers, and Meta’s AI features, positioning them as an everyday wearable rather than a niche headset. 

At CES 2026, Meta also outlined new capabilities coming to the device. These include a teleprompter mode for reading notes in the display and an experimental handwriting input system that uses a wrist-worn EMG band to translate finger movements into text. The company also plans to expand navigation features to more U.S. cities. 

Image Credit: Meta

For now, Meta has not shared a new timeline for international launches. The pause suggests the company is taking a cautious approach, choosing to stabilize supply and user experience at home before attempting a broader global rollout.

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