EXCITEMENT FOR SMALL BUSINESSES. SMALL BUSINESS OWNERS ARE REALLY HAPPY ABOUT THE STEELERS PLAYING A HOME PLAYOFF GAME. THEY SAY IT WILL BE AN ECONOMIC BOOST TO THEIR BUSINESSES COMING OFF OF THE NEW YEAR. IT’S USUALLY REALLY DEAD. THE FIRST COUPLE OF WEEKS AFTER IT. SO TO HAVE A HOME PLAYOFF GAME, DRIVING IN, PEOPLE FROM OUT OF STATE, IT’S GOING TO BENEFIT US TO THE POINT WE COULD SEE OUR SALES DOUBLE. THAT IS, THE OWNER OF BRIDGES AND BOURBON IN THE CULTURAL DISTRICT. JUST NEXT DOOR IS HAND IN STONE DAY SPA. THEY ARE JUST SOME OF THE SMALL BUSINESS OWNERS GRATEFUL TO REAP THE BENEFITS OF THE STEELERS HOME PLAYOFF GAME. VISIT PITTSBURGH SAYS THE ECONOMIC IMPACT IS WIDESPREAD THROUGHOUT THE AREA. ON THE NORTH SIDE, THE FAMILY OWNED BOUTIQUE HOTEL EXPECTS A BIG IMPACT FROM THE GAME, WHETHER THEY’RE THEY LIVE IN PITTSBURGH AND THEY JUST WANT TO COME STAY IN THE CITY FOR THE GAME TO BE CLOSER TO THE STADIUM, OR THEY’RE FROM OUT OF TOWN AND THEY NEED A PLACE TO STAY. WE WE DEFINITELY SEE OR WE’RE EXPECTED TO SEE A LOT OF BUSINESS. AND TONIGHT, VISIT PITTSBURGH SAYS THE OVERALL ECONOMIC IMPACT FOR THE REGION SHOULD REACH ABOUT $30 MILLION, COVERING ALLEGHENY COUNTY IN P
Small business owners anxious to cash in on Steelers home playoff game
Updated: 7:42 PM EST Jan 6, 2026
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All of the action Monday night will be at Acrisure Stadium when the Steelers take on the Houston Texans in an AFC Wildcard matchup.However, Visit Pittsburgh says the economic impact in the region will be widespread, benefiting small businesses in droves.From mom and pop diners to pizza shops, pubs, bars, and rideshare drivers, small business owners are expected to reap the benefits of a playoff game played in Pittsburgh.”A home game for the Steelers is a big deal for the city, regardless, but when you have a playoff game, it’s a whole other level of being a big deal,” said Jerad Bachar, the executive director of Visit Pittsburgh.Jessica Taimuty owns the Villagio Boutique Hotel on the North Side with her brother, and says Steelers home games have been a big boost to their business ever since they opened in July. “Whether they live in Pittsburgh, and they just want to come and stay for the game to be closer to the stadium, or they’re from out of town, and they need a place to stay, we definitely expect to see a lot of business,” she said.Bachar says the Steelers’ home playoff game is just a sample size of how much sporting events drive the economy in Pittsburgh.”You think about youth sports, collegiate sports, as you know, we do a lot of NCAA championship events here in Pittsburgh, and then our pro sports, it’s huge, huge from an economic standpoint for our city,” Bachar said. Visit Pittsburgh estimates the economic impact for the region will reach $30 million.RELATED COVERAGE: Download the WTAE app to stay connected with breaking news. Sign up for our email newsletters to get breaking news in your inbox.
All of the action Monday night will be at Acrisure Stadium when the Steelers take on the Houston Texans in an AFC Wildcard matchup.
However, Visit Pittsburgh says the economic impact in the region will be widespread, benefiting small businesses in droves.
From mom and pop diners to pizza shops, pubs, bars, and rideshare drivers, small business owners are expected to reap the benefits of a playoff game played in Pittsburgh.
“A home game for the Steelers is a big deal for the city, regardless, but when you have a playoff game, it’s a whole other level of being a big deal,” said Jerad Bachar, the executive director of Visit Pittsburgh.
Jessica Taimuty owns the Villagio Boutique Hotel on the North Side with her brother, and says Steelers home games have been a big boost to their business ever since they opened in July. “Whether they live in Pittsburgh, and they just want to come and stay for the game to be closer to the stadium, or they’re from out of town, and they need a place to stay, we definitely expect to see a lot of business,” she said.
Bachar says the Steelers’ home playoff game is just a sample size of how much sporting events drive the economy in Pittsburgh.
“You think about youth sports, collegiate sports, as you know, we do a lot of NCAA championship events here in Pittsburgh, and then our pro sports, it’s huge, huge from an economic standpoint for our city,” Bachar said.
Visit Pittsburgh estimates the economic impact for the region will reach $30 million.
RELATED COVERAGE:
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