Sports Studio Inc. announces its flagship streaming platform, Free Live Sports (FLS), has secured seven new global distribution deals that will extend the platform’s reach to more than 75 million households worldwide.
The new agreements include six global CTV distribution partnerships with VIDAA (including Hisense Channels), Rakuten TV, Titan OS, Whale TV, Anoki (LiveTVx), and Swift TV, expanding FLS’s availability across leading smart TV platforms and streaming ecosystems.
Additionally, FLS has signed an agreement with 3SS, which delivers next-generation in-vehicle entertainment solutions. 3SS’s 3Ready Automotive in-car entertainment platform is currently being deployed by leading global OEMs.
This expansion marks one of the largest distribution jumps in the company’s history and reinforces FLS’s position as a free destination for sports entertainment across Connected TV.
The new distribution agreements — spanning leading international CTV platforms, smart TV manufacturers, digital aggregators, and automotive entertainment systems — strengthen FLS’s presence in both established and fast-growing markets. Viewers across North America, Europe, Latin America, and Asia will now gain access to FLS’s curated lineup of 24/7 FAST channels, live events, and premium sports programming.
“This global expansion underscores the momentum behind Free Live Sports and the universal demand for accessible, high-quality sports content,” says Cathy Rasenberger, President of Sports Studio Inc. “Partnering with these world-class platforms allows us to reach millions of new fans while giving our channel partners even broader exposure. These distribution deals are the next step in our commitment to making world-class sports entertainment available to everyone, everywhere. It’s a transformative moment for FLS, and we’re just getting started.”
A Rapidly Growing Global Platform
With the addition of these seven distribution partners, FLS continues its journey toward becoming the most widely available free sports destination on CTV. The platform’s expanding footprint ensures:
- Greater international visibility for its growing channel lineup
- Enhanced monetization through diversified global ad markets
- Deeper fan engagement with localized reach across multiple continents
- Stronger support for content partners looking to scale their audiences
Built for Partners, Optimized for Fans
FLS’s distribution-first strategy pairs modern ad-tech infrastructure — machine-learning optimization, dynamic creative routing, and contextual targeting — with strong platform relationships. This approach gives partners meaningful revenue uplift while delivering fans a seamless free streaming experience.
Availability
The rollout of FLS across the newly announced platforms has already begun, with full availability expected in early 2026.
