The founder and former owner of the California-based cupcake chain Sprinkles announced that the company is closing all of its stores, effective immediately.
Candace Nelson made the announcement in a video posted to Instagram on Wednesday.
“A few days ago I found out that Sprinkles Cupcakes, the company I started in 2005 and then sold to private equity in 2012, will be closing its bakery doors today,” she said in the video.
“Even though I sold the company over a decade ago, I still have such a personal connection to it and this isn’t how I thought the story would go. I thought Sprinkles would keep growing and be around forever. I thought it was going to be my legacy,”
In the caption of the post, Nelson emphasized that she currently has no involvement with the company.
“I’m deeply grateful to the fans, customers, and community who showed up, celebrated with us, and made Sprinkles part of their traditions – and to the team who made it all happen,” she wrote in the caption. I’ll always be proud of what we built. Today, my heart is with the Sprinkles employees.”
Nelson founded Sprinkles in in 2005 in Beverly Hills. The chain expanded to several states, including Arizona, Florida, Nevada, Texas, Utah and Washington, D.C., according to USA Today.
The chain became known for its Cupcake ATM, a 24-hour vending machine that allowed customers to buy cupcakes and cookies outside of normal business hours.
Sprinkles’ current ownership has not commented on any possible closures. Neither Sprinkles’ website nor its social media accounts say anything about any store closings.
