The traditional playbook for international expansion is rapidly becoming obsolete. Companies once relied on establishing physical entities in each target market, a process that required a substantial upfront investment averaging $15,000 to $20,000 plus up to $200,000 in annual maintenance fees and months of legal groundwork. This rigid approach has given way to flexible, technology-driven models that prioritize speed and adaptability over traditional infrastructure.
The rise of distributed workforces has fundamentally altered how businesses think about global operations. As companies expand, they encounter increasingly complex compliance requirements while navigating diverse legal and regulatory frameworks across multiple jurisdictions.
That’s why many companies are turning to Employers of Record (EOR) that can support rapid international growth without the traditional barriers. EOR services offer a cost-effective alternative to entity establishment—a shift toward nimble, adaptable global expansion models. Companies seeking global talent partner with EORs to streamline hiring, paying, and managing talent across borders.
Who is Pebl?
Pebl, formerly Velocity Global, emerged in 2014 when founder Ben Wright, now led by Francoise Brougher, recognized a fundamental gap in how companies approached international expansion. Wright established the Denver-based company with a clear vision: to help businesses hire and expand across global markets without the traditional barriers of setting up legal entities in each country. By knocking down borders, companies can build highly diverse and talented teams while employees have the freedom to work from anywhere. Wright’s belief is that this global dimension makes companies a better place to work in and our world a better place to live in. These same founding principles and trusted support teams, along with a decade of EOR expertise and a new AI-first platform rebranded to Pebl in September 2025.
From its inception, Pebl set its intention on simplifying the cross-border nuances of international hiring, onboarding, and payroll through technology-driven solutions. The company’s platform was designed to handle the intricate legal and compliance requirements that typically bog down international expansion efforts.
The company’s growth trajectory reflects its mission to make opportunity borderless for people everywhere. Pebl now operates across 185+ countries, supported by a network of legal entities and local expertise that enables compliant hiring without traditional geographic constraints. With hundreds of employees spread across six continents, the company embodies its commitment to distributed work and global talent access.
What makes Pebl different?
Pebl’s EOR service sets the company apart through its combination of speed, compliance expertise, and hiring flexibility. Using the platform, companies can hire international talent in minutes instead of months it typically takes to set up a traditional entity. This approach helps businesses navigate complex local regulations while fully complying with employment laws.
The company’s AI-driven platform is the technological backbone that integrates payroll, compliance management, and comprehensive support services into a single service. Employers have access to real-time data and analytics while the EOR manages everything from multi-currency payroll processing to benefits administration and contractor management.
Pebl’s partnership ecosystem means that employers can also integrate Pebl’s EOR services into their existing HR systems. The company offers bidirectional integrations with major HR platforms like Greenhouse, BambooHR, Namely, and HiBob, so that employers can synchronize onboarding and employment data across all systems. These integrations can help reduce manual data entry errors and fast-track the employee onboarding process.
The company focuses on the user experience, transparent pricing, and its AI-powered platform for both employers and talent throughout the entire employment lifecycle. The platform was designed with simplicity in mind, while still providing the depth and flexibility needed to effectively manage distributed workforces.
Empowering companies to hire without borders
Pebl provides services that cater to a broad spectrum of use cases, reflecting the evolving needs and business realities of today’s workforce. Companies leverage the platform for remote hiring across global talent pools, market testing in new regions, and temporary staffing surges during peak business periods.
The post-pandemic world has fundamentally shifted workplace expectations, with Boston College research showing that 80% of employees believe flexible work arrangements positively impact retention. Harvard Business School found that 40% of employees would take a pay cut to work remotely, while Gallup research reveals 76% of hybrid workers and 85% of fully remote employees rank improved work-life balance as their biggest motivator. Pebl has positioned itself at the forefront of this transformation by enabling companies to offer truly flexible work arrangements without geographic constraints.
Commitment to compliance and transparency
Pebl’s compliance expertise forms the backbone of its service delivery across international markets. The company’s global HR and payroll experts navigate complex labor, data privacy, and tax regulations.
Benefits administration represents another area where Pebl ensures local compliance and competitive positioning. The company’s Global Benefits service addresses the reality that every country mandates certain statutory benefits, while also enabling employers to offer supplemental perks that attract top talent. Pebl’s global expertise and local human support help employers comply with local regulations, fostering employer confidence in their benefits programs while simplifying administration across diverse jurisdictions.
Transparency in pricing distinguishes Pebl from competitors, who may obscure true costs through complex fee structures. The company offers straightforward pricing with what they describe as “no hidden fees” and an “upfront, all-in-one pricing package with all services included.” Straightforward pricing means employers know what they’re paying for upfront, potentially lowering the total cost of ownership.
What’s ahead for global teams?
Global expansion will continue to accelerate into 2026 and beyond and is shifting toward emerging markets, with Southeast Asia and Latin America attracting more attention from international companies. Countries such as Vietnam, Brazil, and Argentina are forecasted for continued expansion, driven by foreign investment and favorable government policies.
The World Economic Forum predicts that structural labor-market transformation will affect 22% of today’s total jobs between 2025 and 2030, creating demand for 170 million new positions while displacing 92 million others. This shift is amplified by demographic changes, with aging populations in higher-income economies and expanding working-age populations in lower-income regions driving cross-border talent mobility.
Pebl is positioned at the forefront of this transformation through its integration of AI-enhanced compensation tools and automated global workforce management. The company’s AI-driven salary benchmarking systems align real-time market insights with localized compliance requirements to enable fair and competitive pay structures.
As 60% of employers anticipate AI to transform their business by 2030, Pebl’s focus on ethical global hiring and sustainable scaling addresses the critical need for diversity and fairness in distributed workforces. The platform’s emphasis on compliance and transparency aligns with worker rights and local labor standards, using technology as an enabler of equitable international employment rather than a disruptor of traditional worker protections.
Shaping the next era of global work
Pebl’s EOR platform eliminates traditional barriers to international expansion, making compliant hiring possible. The company’s combination of proprietary technology, transparent pricing, and deep compliance expertise has helped organizations, from mid-market to enterprise, to scale smarter while maintaining full regulatory compliance.
Ready to expand your global team without the complexity of entity establishment? Connect with Pebl to consult with an expert to discover how your organization can access international world-class talent.
