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The Most-Read Vogue Business Stories of 2025

The Most-Read Vogue Business Stories of 2025

Table of Contents

As the Labubu toy trend reaches a fever pitch, Vogue Business spoke to fans and brand experts in April to unpack our fascination with childish goods.

In the industry’s biggest deal in years, Rhode, the beauty brand founded by Hailey Bieber, announced that it was being acquired by Elf for $1 billion.

Image may contain Adult Person Accessories Earring Jewelry Formal Wear Tartan Face and Head

2025 was a confusing time for luxury — for those operating in it and those shopping for it. However, the Vogue Business Index, published in March this year, found glimmers of hope. This was the top 10 brands leading the charge.

Image may contain Olivier Rousteing Clothing Scarf Hair Person and Braid

After 14 years, Rousteing, the first Black creative director ever appointed to lead a French maison, stepped down from Balmain. His successor, Antonin Tron, was announced a week later.

Image may contain Lee Kyungwon Cho Seunghee Clothing Dress Evening Dress Formal Wear Adult Person and Fashion

Blackpink was one of the most powerful girl groups in the world this year. As its stars break out individually, Vogue Business broke down their impact on fashion.

Image may contain Hailey Baldwin Accessories Pendant Clothing Dress Formal Wear Evening Dress Adult Person and Face

2024 was the year of the fleeting trend. But as micro-trend fatigue set in, brands were aligning with cultural moods in ways that felt authentic, so Amy Francombe declared this the year of the vibe.

Image may contain Khlo Kardashian Face Head Person Photography Portrait and Adult

The protein obsession sweeping the wellness and beauty sector shows no signs of slowing. In May, Mary Cleary spoke to Khloé Kardashian about the launch of her new protein popcorn Khloud.

Image may contain Kendall Jenner Clothing Coat Jacket Formal Wear Adult Person Blazer Suit Fashion and Glove

From castlecore to aquatic influence and 50 shades of brown, Lucy Maguire gave her predictions ahead of the FW25 womenswear season.

Image may contain Donald Trump Clothing Coat Formal Wear Suit Adult Person Overcoat Accessories Tie and People

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