Parfois is stepping up the pace in the final stretch of the year. The Portuguese accessories chain has opened a new store in the heart of Athens. Located at number 30 Ermou Street, the main shopping street of the Greek capital, the new store has 2,500 square feet on two floors.
The fashion brand has been expanding internationally this year. In early June, Parfois opened a 2,300-square-feet flagship store in the Jockey Plaza shopping mall in Lima, Peru.
A month later, the Portuguese company also carried out a new opening in Spain with a new store located at number 78 Rambla Catalunya, one of the busiest shopping areas in Barcelona. With an area of 1,800 square feet , the store joined the network of more than 20 Parfois stores in the city, in addition to the 347 points of sale in the country.
Parfois closed the 2023 financial year with a projection of reaching €1 billion in turnover in the coming years
Parfois ended fiscal 2023 with an increase in its retail network and a plan to reach €1 billion in turnover in the coming years. The company attributed the results to its omnichannel business model. With a presence in more than 70 countries and more than 1,050 stores globally, Parfois has expanded its business with new channels and through partners in Italy, France, Turkey, Saudi Arabia, Mexico, Vietnam and Israel, with a total of 120 openings and renovations during fiscal 2023.
Parfois took its first steps in 1994 by the hand of Manuela Medeiros. The company is headquartered in Porto, and since 2021, is led by the Spanish Susana Sanchez, former Dayaday and Bimba y Lola.
