The Health & Wellness (H&W) industry has transformed into a vibrant, interconnected ecosystem that touches every corner of daily life.
Today’s consumers view well-being as a holistic, all-encompassing lifestyle choice that extends far beyond the gym or the dinner table. It now includes everything from the sourcing of the foods they consume and the transparency of the ingredients used to the quality of sleep they get each night.
With health and wellness becoming a constant presence in a majority of consumers’ thinking and daily routines, the demand for products and services that can cut through the noise and deliver on their promises has never been greater. Given the Global Wellness Institute’s projection that the global wellness economy will reach nearly $9 trillion by 2028, the opportunity for H&W manufacturers and retailers couldn’t be clearer.
