Acquisition of CAPELLE Miami Swimwear positions the Miami-based brand for accelerated DTC expansion, product innovation, and lifestyle evolution
MIAMI BEACH, FLORIDA / ACCESS Newswire / December 17, 2025 / CAPELLE Miami swimwear today announced its acquisition by Ian Schaffer, CEO of CAPELLE Miami, marking a pivotal new chapter for the fast-growing direct-to-consumer swim and lifestyle brand.
Originally discovered by Schaffer during a walk through Miami’s Wynwood neighborhood, CAPELLE Miami immediately stood out for its exceptional product quality, craftsmanship, and distinctive Miami Beach-inspired aesthetic. While an initial acquisition was explored two years earlier, Schaffer re-engaged with the brand once it reached a level of operational maturity aligned with his long-term vision.
Following an initial transaction in May 2025, Schaffer acquired 100% ownership of CAPELLE Miami in November 2025. Since then, he has assembled a dedicated professional leadership team and best-in-class third-party partners to independently build, operate, and scale the brand.
“I am absolutely thrilled to have had the opportunity to purchase 100% of CAPELLE Miami Swimwear,” said Ian Schaffer, CEO of CAPELLE Miami. “This acquisition marks an exciting milestone, combining new and existing resources, experienced and dedicated personnel, and a clear vision with a brand long celebrated for its creativity, innovation, and exceptional quality.”
A Brand Built for Global Growth
CAPELLE Miami operates primarily as a direct-to-consumer business, with approximately 95% of sales generated online and to customers in more than 110 countries worldwide. International markets account for a significant portion of total revenue, underscoring the brand’s strong global appeal.
Customer loyalty continues to accelerate rapidly, with approximately 42% of customers returning within the first month of purchase-an indicator of both product satisfaction and brand resonance.
“The strength of CAPELLE Miami moving forward is its people,” Schaffer added. “If we want to be recognized as a true force in the swimwear and lifestyle space, we must have the right talent in place and I believe we do. This team is singularly focused on CAPELLE Miami-and CAPELLE Miami alone.”
Design, Product, and Brand Evolution
All design and creative development is handled internally by an industry-leading creative director. CAPELLE Miami’s most popular products include mid-length swim shorts featuring a six-inch inseam, complemented by three-inch and nine-inch options. The brand’s signature Miami Beach-inspired designs continue to drive best-in-class performance.
