Retail
Online marketplace steps up effort to win over users with broader array of products
Rakuten Group aims to bring 450 to 600 new foreign sellers to its online marketplace per year. (Photo by Hiroki Sakuragi)
HIROKI SAKURAGI and RYO SATO
December 16, 2025 07:19 JST
TOKYO — Japanese e-commerce giant Rakuten Group looks to encourage more foreign businesses to set up shop on its Rakuten Ichiba online marketplace, part of a strategy to keep users away from competing platforms with lower prices, like Shein and Temu.
