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Amazon to invest $35bn in India as e-retail competition heats up

Amazon to invest $35bn in India as e-retail competition heats up

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Spending on AI, logistics follows big investments from Microsoft and Google

Amazon’s investment was announced a day after Microsoft said it would plow $17.5 billion into India over four years. © Reuters

SAYAN CHAKRABORTY

December 10, 2025 16:42 JST

BENGALURU — Amazon will invest $35 billion over the next five years to bolster its presence in India, where it faces stiff competition from Walmart’s Flipkart and SoftBank-backed Meesho, as well as quick delivery startups selling everything from groceries to phones and clothing.

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