iGaming content provider SOFTSWISS marks the fifth anniversary of its Sportsbook in December, highlighting its development from a minimum viable product to a fully established B2B betting solution with an international footprint.
Launched in 2020, the Sportsbook has expanded its sports and esports offering, added premium cricket, launched a mobile app, and introduced a customisable betting interface, unique bonuses and gamification tools. The product also integrates seamlessly with the SOFTSWISS Game Aggregator and Jackpot Aggregator. Its mobile-first approach now generates more than 90% of GGR.
Ahead of UEFA Euro 2024, the team delivered 22 new projects across 11 casino platforms within a month. A record rollout was also completed in 14 days from contract signing to the first bet, demonstrating the product’s rapid integration capability.
Built for platform-agnostic deployment, the Sportsbook supports fast rollouts across proprietary and third-party systems. Recent updates include API 2.0 for scalable integrations and an upgraded CMS offering deeper content control.
“Five years ago, we set out to build a modern Sportsbook – flexible, scalable, and ready for the future of betting,” said Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook. “Today, we have a stable architecture, powerful engagement tools, a strong risk management layer, and a team that knows how to move fast without compromising quality. The product has matured, and we are ready to push forward with even greater ambition.”
The Sportsbook delivers more than 2,000 betting markets across over 200 sports and esports, including all Sportradar official leagues, and supports more than 100,000 monthly live events. Clients point to its intuitive CMS, risk management features and round-the-clock technical support.
Anton Eshtokin, CMO of Boomerang Partners, said: “The SOFTSWISS Sportsbook is an ideal choice for any iGaming operator looking to diversify its portfolio and strengthen its competitive position in the market. On behalf of our entire team, I’d like to congratulate the SOFTSWISS Sportsbook on reaching this remarkable five-year milestone.
“As a partner, you’ve consistently demonstrated innovation, professionalism, and a deep understanding of the industry’s evolution. We wish you continued growth, bold ideas, and the drive to keep setting new standards in the iGaming market. May the next five years bring even more success stories and breakthroughs that inspire the entire industry.”
The product’s industry recognition includes Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025, Innovative E-sports Product of the Year at the SPiCE South Asia Eventus Awards 2024, and Best Sports Betting Provider in the Baltics at the BSG Awards 2023.
In 2025, the Sportsbook entered a new development phase focused on architectural upgrades to speed feature delivery. A new API Tester is scheduled for December, with virtual sports and regulatory support for Brazil and Bulgaria also in the pipeline.
