Published on
September 28, 2025
Joe & The Juice, the famous Danish brand famous for juices and coffee has recently hit an exciting dual milestone with the opening of their first store in Morocco, which also marks their first store on the African continent. The outlet in Rabat not only offers the brand to North Africa, but also commemorates the company’s 100th franchise-operated store globally. This expansion acts as the starting point in Joe & The Juice’s effort to achieve a worldwide presence and with their strategy, numerous store openings around the world are anticipated in the upcoming years.
A Major Step for Joe & The Juice in Morocco
The Rabat store’s opening is part of Joe & The Juice’s ambitious strategy to expand its footprint worldwide. Positioned in one of North Africa’s most vibrant cities, the new location is set to serve as a gathering spot for locals and international visitors alike. It reflects the brand’s commitment to bringing its energy, fresh juices, and unique atmosphere to new regions. The opening in Morocco is a vital step in the brand’s expansion into emerging markets, particularly in North Africa and the Middle East.
With 450 locations already established across Europe, the US, the Middle East, and Asia, Joe & The Juice has established a strong global presence. Now, with the addition of Morocco and the 100th franchise milestone, the brand is demonstrating the power of its scalable business model and its ability to connect with diverse communities worldwide.
Expansion into Emerging Markets
While Joe & The Juice continues to operate most of its stores directly in Europe and the US, the company has increasingly relied on partnerships with local franchise operators in regions such as North Africa and the Middle East. This strategy accelerates growth and allows the brand to reach new customers more quickly. The franchise model has proven highly effective, and the opening of the 100th franchise-operated store marks a new phase in the company’s global journey.
This successful approach has allowed the brand to open stores in new, dynamic markets such as Morocco, Oman, and Türkiye, with more exciting launches on the horizon. Later this year, Joe & The Juice will also open new locations in Mexico, further expanding its global footprint. These expansions highlight the company’s focus on accessible, high-quality service, making it easier for customers worldwide to enjoy Joe & The Juice’s signature beverages.
Vibrant Offerings for Global Guests
Joe & The Juice is known for its fresh juices, coffee, and healthy food options. The Rabat store will showcase the same energy and community-focused atmosphere that the brand is known for. Whether you’re enjoying a refreshing juice or grabbing a quick bite, the store aims to offer a high-quality experience that aligns with the evolving global demand for healthier, on-the-go options.
The store’s opening in Rabat is a welcome addition to the city’s growing café and food culture, offering a vibrant, modern space for tourists and locals to unwind. As Morocco continues to attract international travellers, the addition of Joe & The Juice provides a new stop for those looking for an energetic and fresh place to enjoy a break from sightseeing. Visitors to popular Moroccan destinations such as Marrakech, Casablanca, and Tangier can now add Joe & The Juice to their list of must-visit spots for a rejuvenating experience.
Focus on Strong Local Partnerships
Joe & The Juice’s success in Morocco reflects the company’s belief in the power of local partnerships. By working with experienced franchise partners, Joe & The Juice is able to ensure that its stores are tailored to the preferences and needs of local markets, while also delivering a consistent global brand experience. This approach has helped the company scale quickly and efficiently in new regions.
The new store in Rabat was opened in collaboration with a local partner, helping to foster a sense of community while maintaining the brand’s global identity. By collaborating with local operators who understand the market, Joe & The Juice can deliver even stronger customer experiences and ensure that each location is rooted in the culture and energy of the region.
The Future of Joe & The Juice’s Global Expansion
Looking ahead, Joe & The Juice plans to continue expanding its global presence with the goal of reaching 1,000 stores worldwide in the next few years. This ambitious target will see the brand entering new markets, while strengthening its position in existing locations. The company’s focus on innovation, sustainability, and local partnerships will continue to drive its growth as it works to bring its unique concept to new customers across the globe.
The opening of the Rabat store and the achievement of 100 franchise locations are just the beginning of Joe & The Juice’s exciting future. As the brand looks to further its reach in the Middle East, North Africa, and beyond, it remains committed to providing fresh, healthy, and energising options to customers in every corner of the world.
A Global Brand with Local Flavour
The opening of Joe & The Juice’s first store in Morocco and its 100th franchise location signifies the brand’s consistent and unwavering commitment to global expansion. Morocco is the latest addition to the countries that Joe & The Juice operates in and serves to community members. Hence, the store in Rabat makes a tangible positive contribution to the rich and diverse food culture that Morocco has to offer.
Therefore, New community members can expect the store to have the same vibrant and energetic atmosphere that the brand is known for. With promised healthy options, new and old customers will have access to an unparalleled atmosphere.
