Czech-based Ranketta, an AI visibility
platform that helps brands understand and improve their presence in AI search
and AI shopping results, has raised €1 million in pre-seed funding. The round
was led by Lighthouse Ventures with participation from Gi21 Capital.
Recent data indicates that around 50
per cent of consumers already use AI-powered search to inform purchasing
decisions, and 44 per cent now rely on it more than Google. Spending influenced
by AI search is projected to reach $750 billion by 2028, yet fewer than 40 per
cent of marketers identify Generative Engine Optimization as a priority for
their organisations, and only 16 per cent of brands track their AI search
performance at all. As a result, brands may remain highly visible on Google but
have limited visibility within large language models if they lack tools to
understand what customers actually see.
Ranketta addresses this gap by
measuring and improving brand visibility in AI-generated answers. The platform
helps D2C, e-commerce, and B2B brands track how often and how prominently their
products and brands appear across tools such as ChatGPT, Gemini, Perplexity, AI
Mode, and AI Overview, and provides data-driven suggestions to improve their
placement.
Ranketta shows which products LLMs
recommend most, why they appear, and how brands can adjust their content to
influence rankings. In addition to product-level insights, the platform tracks
a brand’s overall presence in AI responses, including sentiment, relative
ranking, and frequency of mentions, and identifies the articles and sources
these tools rely on.
An integrated AI Copilot reviews each brand’s data and
offers tailored recommendations on what content to create and which citations
or websites are likely to have the greatest impact, giving companies a clearer
and more reliable view of their performance in AI search.
Vojtěch Oravec, CEO and founder of
Ranketta, said that his research experience revealed how limited companies’
visibility is into the influence of AI systems on purchasing decisions. He
added that traditional SEO and analytics no longer reflect the full customer
discovery journey, and that brands need tools capable of operating across both
conventional and AI-driven search channels.
Ranketta turns AI shopping into a
real acquisition channel that companies can monitor, improve, and grow. Our
mission is to ensure every brand can compete fairly in the AI-driven discovery
landscape.
Founded in 2025, Ranketta’s technology
began as a solo prototype developed by Oravec, a 21-year-old Czech engineer and
AI researcher who started coding at 16 and became a software engineer at 18.
Before founding Ranketta, he conducted research in the group of Tomáš Mikolov
at the Czech Institute of Informatics, Robotics and Cybernetics (CIIRC) at the Czech Technical University and later worked as a product manager at the enterprise
company Henry Schein.
In the two months since launch,
Ranketta has already begun supporting more than 20 European brands, including
Brainmarket, Boost.space, Purple Technology, and Sloneek.
The new funding will be
used to accelerate expansion across Europe, support entry into the US market,
and grow the engineering, product, and sales teams, as well as advance
development of integrations with Shopify and other e-commerce platforms.
