HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally.
With extensive experience in the ad tech sector, Laura brings key skills in areas such as yield management, technical integrations, and partnership management.
Commenting on Laura’s arrival, Leonardo Ligas, CEO of the company, said: “Laura’s arrival is an important step in our growth. Her experience in programmatic advertising and managing complex ecosystems will be vital in strengthening our operations and fortifying relationships with global partners.”
In her new role, she will be responsible for developing relationships with the platform’s strategic partners, with the aim of expanding the depth of the company’s ecosystem. Her work will be strategically aimed at maximising the efficiency and performance of existing collaborations by optimising technological integrations and monetisation flows, alongside identifying new opportunities for collaboration with international networks and SSPs.
The arrival of Laura Pes confirms HBAgency’s commitment to investing in vertical expertise and advanced solutions at a time of rapid expansion. Her specialised knowledge is crucial to strengthening the company’s position within the international ad tech landscape, in an industry that is constantly evolving and increasingly focused on quality, transparency, and innovation.
