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What Will the Alcohol E-Commerce Industry Market Size Be by 2025?
The size of the alcohol e-commerce market has rapidly increased in the past few years. The market which stood at $64.55 billion in 2024 is set to escalate to $73.91 billion in 2025, showing a compound annual growth rate (CAGR) of 14.5%. Factors such as revised regulations, shifts in consumer patterns, economic influences, robust marketing and advertising campaigns, and expansion of the distribution network have fueled this growth in the historic period.
What’s the Long-Term Growth Forecast for the Alcohol E-Commerce Market Size Through 2029?
The size of the e-commerce marketplace for alcohol is anticipated to rise swiftly in the coming years, reaching $138.42 billion by 2029 with a 17.0% Compound Annual Growth Rate (CAGR). Various factors behind this projected growth in the forecast period include transformative regulatory landscapes, changes in consumer habits, worldwide economic patterns, creative marketing tactics, and the expansion of distribution avenues. Key trends in the forecast timeline encompass virtual sampling experiences, subscription and loyalty programs, contact-free delivery and pickup facilities, the application of blockchain for clear supply chains, and the melding of social commerce.
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What Are the Key Growth Drivers Fueling the Alcohol E-Commerce Market Expansion?
The escalation in alcohol intake is anticipated to spur the expansion of the alcohol e-commerce market. The term alcohol consumption relates to the intake of drinks containing ethyl alcohol. The alcohol e-commerce sector can stimulate impulsive buying due to customized advertisements, promotional deals, and swift checkout methods. For example, the Brewers Association, a trade organization based in the US, reported in April 2023 that the retail dollar value of the craft beer category in 2022 was estimated to be around $28.46 billion. This represents a market share of 24.6% and a 6% growth from 2021. Consequently, this surge in alcohol consumption is fueling the expansion of the alcohol e-commerce market.
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What Are the Key Trends Driving Alcohol E-Commerce Market Growth?
In the alcohol e-commerce sector, strategic alliances and collaborations have emerged as a popular trend. To consolidate their market position, prominent firms in alcohol e-commerce are exploring partnership opportunities. An example of this kind of partnership occurred in September 2022 when Thirstie, a notable player in the US beverage alcohol brands e-commerce sector, collaborated with William Grant & Sons, a globally recognized family-owned distiller and supplier based in the UK. This collaboration is projected to enhance William Grant’s international e-commerce approach by leveraging Thirstie’s resources and provide digital accessibility to their portfolio for consumers.
How Is the Alcohol E-Commerce Market Segmented?
The alcohol e-commercemarket covered in this report is segmented –
1) By Alcohol Type: Wines And Champagnes, Spirits, Beers, Other Alcohol Types
2) By Price Point: Economy, Mid Range, Luxury
3) By Distribution Channel: Online Grocery, Online Alcohol Marketplaces, Licensed Specialty Retailers, Direct To Consumer Wine Online
Subsegments:
1) By Wines And Champagnes: Red Wines, White Wines, Rosé Wines, Sparkling Wines, Champagnes, Dessert Wines
2) By Spirits: Vodka, Whiskey, Rum, Gin, Tequila, Liqueurs
3) By Beers: Craft Beers, Lager, Ale, Stout and Porter, Cider, Non-Alcoholic Beers
4) By Other Alcohol Types: Ready-To-Drink Cocktails, Fortified Wines, Sake, Mead, Specialty Alcoholic Beverages
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Which Companies Are Leading the Charge in Alcohol E-Commerce Market Innovation?
Major companies operating in the alcohol e-commerce market include Costco Wholesale Corporation, Anheuser-Busch InBev SA/NV, Heineken N.V., Uber Technologies Inc., Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Limited, Pernod Ricard SA, The Molson Coors Beverage Company, Carlsberg Breweries A/S, Constellation Brands Inc., Vinosity Inc., Total Wine and More, Drizly, BevMo Inc., Naked Wines plc, Wine.com LLC, Vintage Wine Estates, WineAccess Inc., ReserveBar Express Corp., Flaviar, E-vino Comércio de Vinhos S.A, Master of Malt Ltd., Cask & Barrel Ltd., Craft Beer Club LLC, Bright Cellars, Vivino Inc., Underground Enterprises Inc., Speymalt Ltd., First Bottle
Which Regions Are Leading the Global Alcohol E-Commerce Market in Revenue?
North America was the largest region in the alcohol e-commerce market in 2024. The regions covered in the alcohol e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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