Marriott International (MAR) is making waves in India with the launch of its new Series by Marriott collection, starting with The Fern Hotels & Resorts. The first phase adds 26 properties and more than 1,900 rooms.
See our latest analysis for Marriott International.
Amid these expansion milestones, Marriott International’s share price has enjoyed renewed momentum, with a 9% return over the past month and a 4.7% gain in just the last week. While short-term moves have caught the market’s eye, the company’s long-term total shareholder return remains stellar, up 92% in three years and 142% over five. This suggests both resilience and ongoing growth potential as Marriott widens its global footprint.
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But with shares near all-time highs and future growth seemingly reflected in analyst targets, investors must now decide: is there still upside left in Marriott International, or has the market already priced it all in?
Marriott International’s last close of $296.23 stands just above the most popular narrative’s fair value estimate of $289.79, setting the stage for debate about whether the current rally leaves any upside from here.
Global expansion continues to accelerate, with net rooms growth approaching 5% and a record pipeline (over 590,000 rooms, 40% under construction), reflecting strong demand for Marriott’s brands in international markets, particularly APAC and EMEA. A rising middle class is driving double-digit RevPAR increases, providing a foundation for multi-year revenue growth.
Want to know what bold assumptions power this fair value? The narrative leans on supercharged room growth, international demand waves, and a pipeline that could reshape sector benchmarks. Find out what financial leap analysts are betting on to sustain this valuation. Read the full narrative for the critical forecasts and surprises driving Marriott’s price target.
Result: Fair Value of $289.79 (OVERVALUED)
Have a read of the narrative in full and understand what’s behind the forecasts.
However, persistent macroeconomic uncertainty and tighter margins could quickly shift sentiment. This may dampen Marriott’s growth momentum if demand or profitability unexpectedly stumble.
Find out about the key risks to this Marriott International narrative.
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