Patina Hotels & Resorts has launched a new digital platform that brings the brand’s creative identity to life online as it expands globally. Following the success of Patina Maldives, Fari Islands (2021) and Patina Osaka (2025), the new platform marks a significant step in the brand’s digital evolution, combining seamless design, editorial depth, and advanced technology to deliver a personalised guest experience.
The website allows users to explore destinations, discover experiences, and engage with Patina’s artistic and cultural universe before they arrive. It features immersive storytelling, dynamic imagery, and continuously updated content that reflects the brand’s evolving portfolio and lifestyle-led ethos.
Ivy Kwan, Senior Vice President, Sales and Marketing, Patina Hotels & Resorts, said, “We’re building more than hotels. We’re creating a brand designed for global scale. The platform personalises experiences and drives engagement-capabilities that become more powerful with every property we add. As we expand across Asia, the Middle East and Europe-Patina Tianjin in 2026 and Patina Sanya in 2028, with more to be announced-we can scale while creating meaningful connections with our guests.”
The new platform is an evolving hub that highlights Patina’s global initiatives. It showcases brand-wide programmes such as the Patina Art Residency, which offers emerging artists month-long residencies across destinations, and features creative partnerships, signature events like the annual Fari Islands Festival in the Maldives, and editorial features through Imprints, Patina’s dedicated storytelling channel. The “Destination Experiences” section allows guests to explore curated events and programming across properties in real time.
Visually, the platform reflects Patina’s commitment to creativity, presenting art installations such as James Turrell’s works at Patina Maldives, alongside modern architecture and immersive design. It serves as both a visual archive and an engagement tool that deepens the connection between guests and the brand.
Built on Adobe Experience Cloud and Salesforce CRM, the platform integrates advanced personalisation and data capabilities, supporting content management, guest relationship management, and market scalability. As Patina continues to grow its global footprint, the digital platform becomes an essential touchpoint-bridging art, hospitality, and technology into a unified brand experience.
