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BLOG | E-Commerce

How Amazon’s Rufus is testing ads in AI chat—and what brands need to know to reach shoppers

Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what brands need to know about the sponsored prompts.

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How Amazon’s Rufus is testing ads in AI chat—and what brands need to know to reach shoppers

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BLOG | E-Commerce

How Amazon’s Rufus is testing ads in AI chat—and what brands need to know to reach shoppers

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